TikTok Shop Media Specialist
Listed on 2026-02-28
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Ecommerce, Digital Media / Production
About Us
Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
The Tik Tok Shop Media Specialist is a critical role within the Tik Tok Shop team at Shark Ninja and plays an essential part in driving profitable growth through social commerce. This role is fully dedicated to the strategy, development, and execution of Tik Tok Shop media, with a strong focus on performance, creator‑led commerce, and conversion.
Reporting into the Tik Tok Shop organization, this role will work closely with Tik Tok Shop leadership to drive media performance, including a strong focus on CAM efficiency and optimization. The Specialist will also partner with the Tik Tok Commercialization team to ensure media strategies support platform priorities, scaling opportunities, and revenue growth.
In addition, this role will collaborate with internal Digital Media and Social teams to ensure Tik Tok Shop media efforts are integrated into a broader full‑funnel media strategy, while maintaining clear ownership of Tik Tok Shop media execution and performance.
You will collaborate cross‑functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the Tik Tok Affiliate Lead, and the Tik Tok Commercialization team to ensure Tik Tok Shop activations are collaborative, organized, on schedule, and impactful to the growth of Shark Ninja brands.
This is an excellent opportunity for a hands‑on Tik Tok Shop media specialist looking to deepen their expertise in a fast‑paced, results‑oriented environment that values testing, innovation, and a blue‑sky mentality.
RESPONSIBILITIES- Own day‑to‑day management, execution, and optimization of Tik Tok Shop media campaigns to meet ROAS, revenue, growth, and CAM efficiency targets
- Work closely with Tik Tok Shop leadership to identify opportunities to improve CAM efficiency, scale performance, and unlock incremental growth
- Partner with the Tik Tok Commercialization team to align media strategy with platform initiatives, scaling opportunities, and revenue‑driving programs
- Develop and refine Tik Tok Shop media strategies that drive lower‑funnel conversion while supporting broader full‑funnel marketing objectives
- Collaborate with Digital Media and Social teams to align Tik Tok Shop media with upper‑ and mid‑funnel initiatives, ensuring a cohesive consumer journey
- Partner with the Tik Tok Affiliate Lead to align paid media amplification with creator and affiliate content strategies
- Actively manage and optimize campaign structure, bidding, budgets, and creative rotation within Tik Tok Ads Manager and Tik Tok Shop tools
- Identify and recommend innovative opportunities to challenge the norm and improve efficiency, scale, and profitability within Tik Tok Shop
- Support Tik Tok Shop media strategy for new product launches, including testing, learning agendas, optimization, and scaling
- Analyze performance data to uncover insights, share learnings with leadership, and translate findings into actionable optimizations
- Manage timelines, budgets, billing, and deliverables with key partners and platform stakeholders
- Bachelor’s degree
- Positive, professional, enthusiastic, and team‑oriented attitude
- 1+ year of hands‑on experience managing Tik Tok media and/or Tik Tok Shop campaigns (required)
- 2‑3 years of digital marketing or social media experience
- Direct experience working in Tik Tok Ads Manager and Tik Tok Shop tools (required)
Strong understanding of performance marketing fundamentals, including ROAS, CPA, CAM efficiency, conversion…
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