Demand Generation Specialist - Amazon Shark Products

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.

Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

In the role of Demand Gen Specialist, you will be at the center of elevating Shark Ninja’s Amazon marketing efforts to the next level. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey.

The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution.

You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.

You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You’ll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.

• Collaborate on the Amazon media planning across campaigns and channels
• Support weekly progress meetings through data analysis with cross-functional and agency partners
• Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
• Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
• Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.
• Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
• Help foster a culture of innovation, collaboration, and continuous learning.

• Constantly optimize the execution of all media plans for the Shark Ninja Amazon brands through data-driven decisions and media technology.
• Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments.
• Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
• Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.
• Effectively communicate media performance to internal stakeholders
• Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.
• Partn…