Head of Growth, Marketing ​/ Advertising ​/ PR

CustomGPT.ai is a profitable, bootstrapped AI platform. We let organizations deploy custom AI agents on their own data - trustworthy, fast, secure, with real ROI. Thousands of paying customers, growing enterprise adoption, genuine product-market fit. No VC, no dilution, no board theater. We're shipping our next-generation agentic platform and we need someone to own how the world finds out.

Our product is excellent. Our go-to-market needs work.

This is NOT a seat where you inherit a team, a budget, and a playbook and "optimize the funnel." There is no mature team (yet). There is no playbook yet. You would be the highest-ranked marketing person in the company, you report directly to the CEO, and the buck stops with you.

We're looking for a founder-mode operator who builds distribution channels from scratch, with their own hands - and then leads marketing as it scales. Player first, coach second. If you have not personally taken something from zero distribution to real, measurable signups, this is not your seat.

• You manage marketers more than you do the work yourself.
• You need a team, an agency, or a media budget to produce results.
• Your proudest wins are "brand awareness," impressions, MQLs, or "we ran a campaign."
• You want a tidy, narrowly-defined job box.
• You want remote or hybrid. (See location — on-site, 5 days, non-negotiable.)

• You’ve built a distribution channel from 0-1 and can point to the results (subscriptions, sales, conversions) it produced.
• You think in experiments and ship weekly, not quarterly.
• You use AI tooling to do the work of a whole team - a force multiplier, not a coordinator.
• You want to own the number, lead the function, and still be here in three years having built the marketing org you started.

The number: "free trials" as the metric that actually matters. Everything else is in service of that.

• Build and own our distribution channels - content / SEO / AEO, product-led growth, partnerships, paid, community — whatever actually moves FTs. You decide, you build, you’re accountable.
• Turn our next-gen launch into a distribution event, not a press release.
• Use AI tooling (Claude Code, agents, automations) to ship like a 5-person team. We are an "AI for almost everything" company; you’ll work like one.
• As it works: hire and lead the marketing team you wish you’d had on day one.

• Day 30:
  Next-gen product launch GTM owned and in motion.
• Day 60 - At least one GTM motion in proven industry niche.
• Day 90 - A numbers-backed plan for the next two GTM motion and your first hire.

• Owner-operator who leads and stays - this is the top marketing seat, not a stepping stone.
• AI-native in how you work (or obviously about to be) - AI is leverage, not a threat.
• Fluent in the numbers - CAC, activation, cohort retention; you argue with data.
• Clear, fast, low-ego communicator.

• Needham, MA - on-site, in person, 5 days a week. Non-negotiable.
• We are not able to sponsor visas for this role at this time.

• $200K OTE ($160K base + 40K performance bonus).
• Meaningful equity - real ownership, no VC dilution.