Marketing Manager, Shark

MARKETING MANAGER – Shark Home

The Manager, Brand Marketing will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation, developing the category innovation pipeline from concept to execution, and leading cross‑functional teams through the commercialization process.

• Develop deep market and consumer expertise, understanding pricing, positioning, competitive dynamics, and evolving consumer needs within the home product market.
• Partner with global teams to articulate product value and create marketing assets that enable worldwide product success.
• Drive a consumer‑first mentality, partnering with Consumer Insights to test and validate messaging, storytelling, and creative assets.
• Develop category and brand positioning strategies, portfolio architecture, product concepts, breakthrough claims, and pricing strategies to strengthen marketability and maximize sales performance.
• Collaborate with Consumer Insights to develop consumer‑relevant messaging and assets for packaging, digital, in‑store, collateral, and support for infomercial/advertising and digital efforts.
• Manage creative development workflows, including timelines, approvals, and adherence to established processes and protocols.
• Analyze campaign and brand activity performance to uncover insights, optimize future initiatives, and drive continuous improvement.
• Support the development and implementation of best practices and processes across all consumer touchpoints to ensure a cohesive brand experience.
• Translate product benefits into clear sales narratives and develop tools that enhance sales effectiveness and customer engagement.
• Partner with Product Development, IMC, Creative Services, and Sales teams to develop and execute global go‑to‑market strategies.
• Collaborate with Sales and Trade Marketing teams to develop compelling sell‑in stories and impactful in‑store merchandising strategies.
• Lead, mentor, and develop the Associate Brand Manager to support team growth and excellence.

• 5+ years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning, and innovation planning and execution.
• 3–5 years of prior experience in consumer‑packaged goods.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Experience in creative strategy development, advertising, and launching new products.
• Degree in marketing or a related field; MBA preferred.

Annual salary range: $81,900 – $165,200 USD.

Benefits include: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation and local law. Shark Ninja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at