Director, Global Ninja Marketing

Director, Global Ninja Marketing Overview

Our goal is to build devotion brands through deep category and consumer understanding, brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful business outcomes in a fast-paced, high-growth environment while helping shape how millions of consumers experience our brands every day.

• Partner cross-functionally to define portfolio strategy and ensure product definition, pricing, cost structure, and timelines align with retailer planning cycles while delivering market share, revenue, and profitability targets.
• Develop a deep understanding of consumer needs, category dynamics, pricing, positioning, purchase drivers, and the competitive landscape, translating data and insights into actionable recommendations that drive product assortment, innovation priorities, and growth strategies.
• Collaborate with Product Development, Marketing Communications, Creative, and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging, PR, retail, digital, social, and other consumer touchpoints.
• Partner with Consumer Insights to identify and answer key strategic questions around product positioning, messaging, pricing, and communications, leveraging consumer and market insights to strengthen marketing effectiveness and inform business decisions.
• Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies, communicating product value propositions and delivering category insights, consumer trends, assortment recommendations, pricing strategies, and promotional plans that support retailer growth.
• Evaluate business performance, marketing effectiveness, and launch outcomes, identifying opportunities for optimization and establishing best practices that improve consumer engagement and commercial results across channels.

• Strong communication skills with the ability to influence and present effectively at all levels of the organization.
• Broad marketing expertise spanning strategy development, brand building, product launches, and integrated marketing execution.
• Ability to think strategically and connect insights across functions, markets, and business priorities.
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a complex, cross‑functional environment.
• Exceptional influencing, collaboration, conflict resolution, and problem‑solving capabilities.
• Ability to translate complex product features into compelling consumer benefits and differentiated value propositions.
• Comfortable working in a fast‑paced, iterative environment with a bias toward action and results.
• Demonstrated ownership mentality and willingness to roll up sleeves to drive outcomes.
• Proven leadership and people management capabilities, including coaching and developing talent.
• Strong analytical skills with the ability to leverage data to inform decision‑making and business recommendations.

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 8+ years of progressive marketing experience, preferably within consumer products, durable goods, or other consumer‑focused industries.
• Proven experience developing brand strategy, positioning, messaging, and integrated marketing plans.
• Experience leveraging consumer insights to create effective marketing programs and drive business growth.
• Experience leading creative development, media strategy, and campaign execution.
• Experience supporting new product development and commercialization.
• Experience working in global or multi‑market environments strongly preferred.

This role is based in Needham, MA or our NYC office with travel to Needham HQ every other week and follows a hybrid work schedule.

The annual salary range for this position is $132,600—$239,200 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the…