Demand Generation Specialist

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Full Time
Needham, MA, US

Salary Range: $75,000.00 To $85,000.00 Annually

Open Clinica is seeking a data-driven Demand Generation Specialist to support pipeline growth and lead generation across key customer segments, including biotechnology companies, CROs, academic research institutions, healthcare organizations, and life sciences sponsors.

This role is responsible for executing, optimizing, and analyzing multi-channel demand generation programs that drive qualified leads, sales opportunities, and pipeline growth. The ideal candidate has experience managing B2B demand generation campaigns, paid media programs, and marketing performance reporting within a SaaS, healthcare technology, or life sciences environment.

The Demand Generation Specialist will play a key role in campaign strategy, audience targeting, conversion optimization, and performance analysis while helping Open Clinica scale its marketing efforts through data-driven decision-making and emerging marketing technologies. Preference will be given to candidates with experience marketing software solutions to clinical research, healthcare, biotechnology, pharmaceutical, or regulated industries.

Execute and optimize integrated demand generation campaigns across Google Ads, Linked In Ads, retargeting, display advertising, webinars, content marketing, and other digital channels

Manage campaign budgets and performance to maximize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contribution, and return on investment

Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact

Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools

Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment

Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates

Support account-based marketing (ABM) initiatives and targeted outreach programs

Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives

Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers

Conduct market, competitor, and customer research to identify growth opportunities and improve campaign effectiveness

Leverage AI-powered marketing tools, automation platforms, and emerging technologies to improve efficiency and performance

Stay current on industry trends, advertising platform updates, and demand generation best practices

Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams to ensure consistent messaging and campaign execution

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience

3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing

Experience managing and optimizing campaigns within Google Ads and Linked In Ads

Proven success generating qualified leads and pipeline through digital marketing programs

Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms

Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI

Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools

Strong analytical skills with the ability to interpret data and make actionable recommendations

Experience collaborating with Sales teams to improve lead quality and conversion performance

Excellent project management, organizational, and communication skills

Ability to manage multiple priorities and deadlines in a fast-paced environment

Self-starter with the ability to work independently in a remote environment

Experience marketing SaaS, healthcare technology, clinical research, biotechnology, pharmaceutical, or CRO solutions

Experience with account-based marketing (ABM) strategies and platforms

Familiarity with intent data, audience targeting tools, and revenue marketing methodologies

Experience supporting webinar, event, and content-driven lead generation programs

Google Ads, Google Analytics, Salesforce, or related marketing certifications

Experience utilizing AI-powered marketing and automation tools to improve campaign effectiveness and operational efficiency