Marketing Specialist, Frozen Treats

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI‑native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Marketing Specialist at Ninja will support the Brand Manager, Frozen Treats in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales.

• Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go‑to‑market plans.
• Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews.
• Manage creative development processes (i.e. timeline, approvals, protocols).
• Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in‑store merchandising, Amazon A+ content, and more.
• Participate on a cross‑functional team to develop new products and messaging.
• Become an expert in the category – understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
• Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel, navigating a complex cross‑functional matrix.
• Attention to detail – being able to coordinate all details to ensure accuracy and consistency across all consumer‑facing materials.
• Influencing, conflict resolution, and creative problem solving.
• Highly analytical – comfortable mining and analyzing data and drawing conclusions.
• Advanced PowerPoint and Excel skills.
• Project management and ability to prioritize multiple projects at once.
• Biased towards action.

• Minimum of 0-3 years prior Marketing experience with Branding, and/or Category Management experience preferred.
• CPG experience preferred.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Bachelor’s degree (preferably in marketing) or equivalent experience required.

Salary range: $53,200 – $101,700 USD.

Benefits: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus…