Associate Brand Manager – Fans Job Needham area,Massachusetts USA,Marketing / Advertising / PR

Associate Brand Manager – Fans

At Shark Ninja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Associate Brand Manager

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. About Us At Shark Ninja, our purpose is to positively impact people's lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier.

We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we're looking for motivated individuals to join us on our exciting journey.

People need to think big, move fast and want to make a significant impact. Are you ready? About The Job Our goal is to make Shark a true "devotion brand" – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day.

The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning.

With direction and oversight from the category lead, the Associate Brand Manager (Fans) will be responsible for the following:

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards,…