Sr. Designer

About the Role

At Shark Ninja, we don’t just launch campaigns; we build the future of consumer engagement. We are looking for an ambitious, highly conceptual, and hands‑on Senior Designer, Creative to help shape the visual future of our expanding brand portfolio. Operating out of our global headquarters in Needham, MA, this role is built for a visual storyteller who thrives at the intersection of premium brand design, digital commerce, and rapid execution.

As a Senior Designer, you won't just skin layout templates—you will work upstream with copywriters, art directors, and brand marketers, getting direct access to the engineering and R&D labs to build entire visual identities from the ground up. You excel at taking a raw product concept and turning it into a beautiful, cohesive, and high‑performing design ecosystem. From defining packaging look‑and‑feel to engineering scroll‑stopping digital, retail, and social assets, you will be a major driver of the visual identity for multi‑billion‑dollar global brands.

• Build Scalable Visual Ecosystems: Think in design systems, not single assets. Create cohesive visual platforms that transition seamlessly across Packaging, DTC websites, Amazon storefronts, Retail displays, platform‑native Paid Social (Tik Tok, Meta), and Experiential events.
• Drive Big‑Idea Conceptualization: Partner daily with copywriters and art directors to brainstorm and execute breakthrough, multi‑channel campaign concepts that solve real business challenges and elevate brand perception.
• Lead Design Execution & Craft: Maintain an exceptionally high bar for typography, layout, color theory, and asset creation, ensuring your assigned brand maintains a premium, consistent, and culturally relevant identity globally.
• Champion an AI‑Native Workflow: Boldly integrate Figma, advanced AI asset‑generation platforms, and emerging design tools into your daily process to remove mechanical friction, explore wider creative directions, and rapidly prototype visual concepts.
• Direct Production and Assets: Assist in prep and art direction for photo and video shoots, and lead the post‑production design execution to ensure final assets match the original strategic and visual intent.
• Mentor & Elevate Talent: Act as a leader and culture‑carrier in the Needham studio, guiding junior‑to‑mid level designers, sharing design best practices, and fostering a collaborative, high‑velocity creative environment.

• 5+ Years of Graphic/Digital Design
  
  Experience:
  
  Proven track record within a fast‑paced creative agency or a high‑velocity in‑house creative department (direct experience with consumer goods, lifestyle, or DTC brands is highly preferred).
• An Elite, Multi‑Channel Portfolio: Demonstrates exceptional conceptual thinking, top‑tier typography, master‑level digital layouts, and a deep understanding of packaging design, motion graphics/social content, and e‑commerce ecosystems.
• A Systems Thinker: A proven ability to look at a product launch and build a comprehensive visual toolkit that a whole team can run with, rather than just designing isolated ads.
• Advanced Mastery of Modern Design Tools: Expert‑level fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. A strong curiosity and active, hands‑on passion for utilizing generative AI tools to accelerate the concepting phase.
• Thrives on Velocity: Highly adaptable, prolific with design options, and energized by tight deadlines. You excel at keeping a premium bar for creative craft while matching the relentless speed of a global consumer innovator.

In 30 Days: You have fully integrated into our Needham creative team, aligned with your core copy and art direction partners, and mastered the unique visual guidelines and strategic goals of your assigned product portfolio.

In 90 Days: You are independently taking raw product briefs and driving the visual identity for upcoming campaigns—pitching 3+ distinct, high‑impact design directions that span from packaging lockups down to mobile‑first social assets.

In 1 Year: You have designed and launched high‑performing global campaigns that have fundamentally shifted…