Marketing Specialist, Air Purifier

Responsibilities

• Support the development of compelling product and brand stories tailored for e‑commerce, DTC, and retail channels
• Coordinate go‑to‑market planning and product launches in collaboration with Global Marketing, IMC, and cross‑functional teams
• Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post‑launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in‑market execution
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem‑solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross‑functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, Shark Ninja product discounts, and more. We empower your personal and professional growth with high‑impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law. Shark Ninja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at