Associate Brand Manager - Fans

Associate Brand Manager

Shark Ninja is seeking an Associate Brand Manager to support the category team in developing and executing marketing strategies that drive brand health and profitable growth. The role encompasses brand strategy, category assortment, and integrated marketing planning across e‑commerce, direct‑to‑consumer, and retail channels.

• Support the development of compelling product and brand stories for e‑commerce, DTC, and retail channels.
• Coordinate go‑to‑market planning and product launches in collaboration with Global Marketing, IMC, and cross‑functional teams.
• Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences.
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space.
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences.
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in.
• Collaborate with Consumer Insights to validate messaging and product propositions.
• Participate in post‑launch evaluations and apply learnings to future campaigns and commercialization efforts.
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset.
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends.

• Company Leadership – align brand strategies and marketing plans.
• Product Development – ensure products align with target audience needs and overall brand strategy.
• Consumer Insights – leverage research to understand unmet needs and optimize messaging.
• Sales Strategy – collaborate to build flexible programs that engage key retailers and shoppers.
• Finance – partner to set fiscal targets and evaluate program success.

• 3+ years of marketing experience, ideally in CPG.
• Broad spectrum of marketing skills, including strategy, planning, product launches, and in‑market execution.
• Strong skills in brand strategy, messaging, and communication strategy and execution.
• Strategic thinker with a bias for action and creative problem‑solving.
• Proven ability to leverage consumer insights for effective campaigns and product launches.
• Highly analytical; able to mine and interpret data to drive decisions.
• Excellent project management skills; comfortable leading multiple initiatives in parallel within a complex cross‑functional matrix.
• Exceptional communication and presentation abilities.
• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset.

• Annual salary range: $61,200 – $129,300 USD (location, experience and qualifications considered).
• Health, dental, and vision insurance.
• Flexible spending accounts and health savings accounts (HSA) with company contribution.
• 401(k) retirement plan with matching.
• Employee stock purchase program.
• Life insurance, AD&D, short‑term and long‑term disability insurance.
• Generous paid time off and company holidays.
• Parental leave and identity theft protection.
• Pet insurance and pre‑paid legal insurance.
• Back‑up child and eldercare days.
• Product discounts and a referral bonus program.
• Opportunities for professional growth through learning programs and wellness initiatives.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. Shark Ninja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at