Marketing Specialist, Frozen Treats

Position Overview

Marketing Specialist, Frozen Treats at Ninja will support the Brand Manager, Frozen Treats in leading execution of marketing strategies and developing brand strategy, category assortment and marketing plans to drive program success and high sales.

• Work with Product Development, Creative Services and Marketing Services teams to support and drive execution of brand building communication strategies and go‑to‑market plans.
• Partner with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews.
• Manage creative development processes (i.e., timeline, approvals, protocols).
• Support Brand Manager in executing all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in‑store merchandising, Amazon A+ content, and more.
• Participate on a cross‑functional team to develop new products and messaging.
• Become an expert in the category—understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
• Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel, navigating a complex cross‑functional matrix.
• Attention to detail—being able to coordinate all details to ensure accuracy and consistency across all consumer‑facing materials.
• Influencing, conflict resolution, and creative problem solving.
• Highly analytical—comfortable mining and analyzing data and drawing conclusions.
• Advanced PowerPoint and Excel skills.
• Project management and ability to prioritize multiple projects at once.
• Biased toward action.

• Minimum of 0‑3 years prior Marketing experience with Branding, and/or Category Management experience preferred.
• CPG experience preferred.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Bachelor’s degree (preferably in marketing) or equivalent experience required.

This role sits in our Needham, MA office 3x a week.

Pay Range: $53,200—$101,700 USD

Medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, back‑up child and eldercare days, product discounts, referral bonus program, and more.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. Shark Ninja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact Shark Ninja People & Culture at