Manager, Social Affiliate; TikTok Shop

Manager, Social Affiliate (Tik Tok Shop)

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

As the Affiliate Marketing Manager (Tik Tok Shop) at Shark Ninja, you will lead the strategy and execution of our affiliate efforts within Tik Tok Shop—one of the fastest-growing social commerce platforms. Your focus will be on scaling creator partnerships, optimizing product visibility, and driving halo across retailers while maintaining a relationship first program. Working cross-functionally with teams in Performance Media, PR, Brand Marketing, Analytics, and Creative, you'll ensure cohesive messaging across the funnel while capitalizing on Tik Tok-native trends and behavior.

This is a unique opportunity to own a high-impact, revenue-generating channel and help shape how Shark Ninja shows up in the evolving world of social commerce.

Responsibilities

• Develop and execute Tik Tok Shop affiliate marketing strategies to drive GMV at scale as well as create viral moments within social commerce.
• Own the day-to-day operations of the Tik Tok Shop affiliate program, including onboarding, tracking, payouts, and reporting.
• Define KPIs, monitor performance, and optimize affiliate campaigns to hit growth targets.

Creator & Influencer Recruitment

• Identify, recruit, and build strong relationships with Tik Tok creators, influencers, and affiliate partners aligned with brand goals.
• Vet creators based on performance, niche, audience fit, and content quality.
• Negotiate commission structures and campaign terms that balance brand ROI and creator incentives.

Content Optimization & Product Positioning

• Collaborate with creators to ensure on-brand, high-performing content that drives sales through codes, coupons, live streams, co-funded campaigns and more.
• Advise on content trends, product hooks, and messaging that perform well on Tik Tok.
• Coordinate with the creative team to share top performing creative to drive insights into how creator focused teams can pivot their messaging.

Data, Reporting & Optimization

• Analyze affiliate performance metrics such as CTR, conversion rate, AOV, ROI, and revenue contribution.
• Use Tik Tok Shop analytics and external tools to identify top performers and improvement areas.
• Test new strategies like affiliate bundles, limited-time offers, or product seeding to boost performance.

Stay Ahead of Platform Trends

• Stay up-to-date with Tik Tok Shop's evolving features, creator tools, algorithm changes, and best practices.
• Educate internal teams on Tik Tok Shop trends, capabilities, and affiliate opportunities.

Key Skills/Functions

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
• Experience driving cross functional initiatives with global teams and external collaborators
• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
• Strong organizational skills and project management expertise across multiple complex initiatives
• Passion for brand storytelling, innovation, and consumer centric marketing
• Analytical mindset with experience evaluating campaign and partner performance using data
• Creative problem solver with a bias toward action
• Comfortable working in a fast paced, dynamic environment

Qualifications

• 2–5 years of experience in affiliate marketing, influencer marketing, or performance marketing, ideally within eCommerce or consumer brands.
• Proven success managing Tik Tok Shop affiliate programs or direct experience working with Tik Tok creators and social commerce strategies.
• Strong…