Senior Director, Social Commerce

Senior Director, Social Commerce – U.S. Social Commerce The Opportunity

We are seeking a Senior Director, Social Commerce to lead Shark Ninja's rapidly expanding U.S. Social Commerce business and own the U.S. Tik Tok Shop P&L—one of the company's fastest‑growing and highest‑priority commercial channels. This leader will define and execute the long‑term vision for social commerce in the U.S., transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.

In addition to leading the U.S. Tik Tok Shop business, this role will own Shark Ninja's U.S. Tik Tok LIVE Commerce strategy and operations, building a world‑class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always‑on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices adapted for global social commerce expansion.

As the commercial leader for U.S. Social Commerce, you will build the strategy, operating model, and organizational capabilities required to support significant growth across creator‑led, live shopping, and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high‑growth channel into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high‑performing teams that can execute at speed.

• Own the end‑to‑end P&L for Shark Ninja's U.S. Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.
• Develop and execute the long‑term U.S. Social Commerce strategy across Tik Tok Shop, Tik Tok LIVE, Instagram, You Tube, and emerging commerce platforms, ensuring alignment with broader e‑commerce, digital, and brand strategies.
• Build and scale a best‑in‑class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.
• Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.
• Lead Shark Ninja's U.S. Tik Tok LIVE Commerce business, developing the end‑to‑end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.
• Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long‑term commercial value across both shoppable content and live commerce.
• Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.
• Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and Tik Tok LIVE selling events.
• Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.
• Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first‑party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping…