TikTok Shop Media Associate

Tik Tok Shop Media Associate

The Tik Tok Shop Media Associate is an entry-level role within the Tik Tok Shop team at Shark Ninja, supporting the execution and day-to-day operations of Tik Tok Shop media campaigns. This role is ideal for someone early in their digital marketing career who has hands-on familiarity with Tik Tok and a strong interest in social commerce, performance marketing, and creator-led growth.

Reporting into the Tik Tok Shop organization, you will support campaign management, performance tracking, and cross-functional coordination under the direction of Tik Tok Shop leadership. You will work closely with internal teams including Digital Media, Social, the Tik Tok Affiliate Lead, and the Tik Tok Commercialization team to help ensure Tik Tok Shop activations are organized, on schedule, and delivering results for Shark Ninja brands.

This is an excellent opportunity for someone looking to build foundational expertise in Tik Tok Shop media in a fast-paced, results-oriented environment that values testing, learning, and innovation.

Responsibilities

• Support day-to-day execution and monitoring of Tik Tok Shop media campaigns, with guidance from Tik Tok Shop leadership
• Assist with campaign setup, budget tracking, bid adjustments, and creative rotation within Tik Tok Ads Manager and Tik Tok Shop tools
• Pull and organize performance data (ROAS, revenue, CAM efficiency, conversion rate) and surface observations to the team for review and action
• Help coordinate media execution for new product launches, including asset trafficking, timeline tracking, and reporting
• Support alignment between Tik Tok Shop paid media and creator/affiliate content by coordinating with the Tik Tok Affiliate Lead on timing and amplification
• Assist in preparing campaign performance recaps, weekly reporting materials, and internal updates for leadership
• Track campaign budgets, billing milestones, and deliverable deadlines, flagging discrepancies to the team
• Contribute to testing and learning agendas by documenting results and helping organize findings in a clear, actionable format
• Stay current on Tik Tok platform updates, new ad products, and social commerce trends; share relevant developments with the team

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 0–1 year of experience in digital marketing, social media, or paid media — internship or project experience counts
• Hands-on familiarity with Tik Tok as a platform; direct experience in Tik Tok Ads Manager or Tik Tok Shop tools is a strong plus
• Basic understanding of performance marketing concepts (ROAS, CPA, conversion rate); formal training or coursework is acceptable
• Highly organized with strong attention to detail; able to track multiple campaigns and deadlines simultaneously
• Proficient in Microsoft Office/Excel; experience with BI or analytics tools is a bonus
• Collaborative, proactive, and eager to learn in a fast-moving environment
• Tik Tok Ads, Tik Tok Shop, or paid media certifications are a bonus

Salary and Other Compensation:
The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range $70,000 — $85,000 USD