Marketing Specialist, Frozen Treats

About Us

Shark Ninja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. It has entered multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with over 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors worldwide.

AI at Shark Ninja

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Marketing Specialist at Ninja supports the Brand Manager, Frozen Treats, in the leading execution of marketing strategies and supports the development of brand strategy, category assortment, and marketing plans to drive program success and high rate of sales.

• Working with the Product Development, Creative Services, and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans.
• Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews.
• Manage creative development processes (e.g., timeline, approvals, protocols).
• Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.
• Participate on a cross-functional team to develop new products and messaging.
• Become an expert in the category - understand price, positioning, competitive landscape and market needs. Translate category insights into marketing actions and track against progress and validation.
• Analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics, and consumer need gaps that lead to disruptive, breakthrough new product propositions.
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Attention to detail - being able to coordinate all details to ensure accuracy and consistency across all consumer-facing materials.
• Influencing, conflict resolution, and creative problem solving.
• Highly analytical - comfortable mining and analyzing data and drawing conclusions.
• Advanced PowerPoint and Excel skills.
• Project management and ability to prioritize multiple projects at once.
• Biased toward action.

• Minimum of 0-3 years prior Marketing experience with Branding and/or Category Management experience preferred.
• CPG experience preferred.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Bachelor’s degree (preferably in marketing) or equivalent experience required.

This role sits in our Needham, MA office 3x a week.

The annual salary range for this position is $53,200 - $101,700 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits (subject to applicable eligibility requirements): medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability…