VP Global Social Commerce

VP, Americas Tik Tok Shop & Global Social Commerce Strategy

Shark Ninja is building the future of social commerce—and we need the person who will own it. Tik Tok Shop is our fastest‑growing channel in the Americas, and this role is its executive architect. The VP, Americas Tik Tok Shop & Global Social Commerce Strategy will define the global strategy, build the infrastructure, and drive GMV across Tik Tok Shop in the Americas, while setting the global direction for live commerce, and new market launches across Tik Tok, Facebook, Instagram, You Tube Social Commerce, and what’s next.

This is a high‑visibility, enterprise‑impact role reporting directly to the SVP, Global Direct to Consumer.

• Own Tik Tok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture.
• Build and scale our live commerce capability across the Americas: cadence, on‑screen talent, and real‑time performance optimization.
• Develop a Tik Tok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non‑Americas markets.
• Maintain a direct partnership with Tik Tok to access new features, beta programs, and co‑marketing opportunities before anyone else.

• Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey.
• Own the annual and quarterly planning cycle: channel‑level beacons, KPIs, and investment allocation tied directly to revenue targets.
• Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against.
• Identify, pilot, and scale new platform opportunities with speed and discipline.

• Lead the global strategy and launch framework for new social commerce market entries, defining the sequencing, platform prioritization, and go‑to‑market approach for Shark Ninja’s expansion of social commerce stores into new geographies.
• Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one.
• Build a repeatable market launch playbook that reduces time‑to‑revenue in each new geography.

• Build and lead a high‑performing global creator‑commerce ecosystem, recruiting and activating affiliates at scale with frameworks that drive attributable GMV.
• Define global creator tiering, commission structures, and performance incentives that maximize ROI across all markets.
• Separate brand‑building creator value from direct commerce conversion—and optimize both.
• Partner with regional teams to localize affiliate programs while maintaining global consistency in measurement and performance standards.

• Serve as the ELT‑facing executive for social commerce business reviews, investment cases, and quarterly performance readouts.
• Partner with Brand, Performance Media, Retail, DTC, Finance, and NPD teams to embed social commerce in every GTM plan.
• Align regional leaders to global strategy while empowering them to adapt for cultural and platform nuance outside the Americas.

• Own the global measurement framework: GMV, ROAS, conversion rate, affiliate attribution, and audience growth—with dashboards that enable real‑time decisions.
• Build a continuous test‑and‑learn agenda that pushes Shark Ninja’s social commerce maturity forward quarter over quarter.

• Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes.
• 12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership.
• Proven, hands‑on Tik Tok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth.
• Track record of building creator or affiliate commerce programs that generate measurable,…