Director, Performance Media

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Reporting to the General Manager of the US Ecommerce business, the Director of Performance Media will own the strategy, execution and performance of our paid acquisition investment across the US business. This role is responsible for managing a media portfolio in excess of $50M annually
, driving profitable growth across Google Search, Shopping, Performance Max, Display, You Tube, Meta, Affiliate and emerging digital acquisition channels.

This is a hands‑on leadership role for someone who combines strategic thinking with deep technical expertise. While you'll be responsible for setting the vision for our performance media function, you'll also remain closely connected to the day‑to‑day performance of the business—reviewing results, identifying opportunities, guiding optimization decisions and partnering with the team to solve complex performance challenges.

This is not a role for someone whose experience has primarily been managing agencies or developing media strategy from a distance. We are looking for a practitioner who has personally built, managed and scaled sophisticated paid media programs, either within a high‑performing in‑house team or at a leading performance marketing agency. Your credibility as a leader will come from your ability to coach, challenge and guide the team through deep subject matter expertise.

Success in this role requires strong cross‑functional leadership. You'll work closely with Brand Marketing, Creative, Ecommerce, Analytics and our Global Media teams to ensure upper‑funnel brand investment and lower‑funnel performance marketing operate as one connected growth engine. You'll help shape broader media strategy, influence investment decisions across the funnel, and ensure our performance insights inform how we build demand—not just how we capture it.

Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long‑term brand health across a portfolio exceeding $50M in annual spend.

Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.

Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes—not platform recommendations alone—to guide investment decisions.

Partner closely with Brand Marketing and the Global Media organization to develop integrated full‑funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.

Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.

Serve as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.

The ideal candidate…