Creator Program Manager

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja
, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The Social GTM Manager sits at the center of Shark Ninja's social ecosystem, ensuring our organic, influencer, paid social, affiliate, creator commerce, listening, and analytics teams operate as one integrated growth engine.

This role is equal parts strategist, operator, and connector. You will translate business priorities into coordinated social activation, ensuring product launches, retail moments, campaigns, creator programs, media investments, and commercial priorities are aligned and executed seamlessly across channels.

You are not a channel owner — you're the connective tissue. Working across Social, Media, Brand, Retail, E-Commerce, Communications, Product, and Analytics, you'll create the systems, planning processes, reporting frameworks, and operating rhythms that allow our teams to move faster, stay aligned, and maximize impact.

If you thrive on bringing order to complexity, love connecting teams around a common goal, and get energy from helping high-performing organizations operate at their best, this role is for you.

• Own and maintain the global social GTM calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.
• Build integrated launch plans that connect social activity to product launches, retail moments, promotional events, media investments, and broader business priorities.
• Ensure creators, content, media, and commerce strategies are coordinated from planning through execution.
• Partner with category, channel, and regional leaders to identify opportunities for amplification, integration, and scale.

• Serve as the primary liaison between Social and key business functions, including Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.
• Drive launch readiness across social work streams, ensuring timelines, dependencies, approvals, and deliverables remain on track.
• Surface risks, gaps, and opportunities early, helping teams proactively solve problems before they impact execution.
• Ensure social plans are integrated into broader marketing and commercial initiatives.

• Connect organic, influencer, paid social, affiliate, and creator commerce efforts into a cohesive full-funnel activation strategy.
• Partner with Media teams to ensure creator, influencer, and organic content are leveraged effectively across paid channels.
• Support the development of scalable playbooks, processes, and operating models that improve performance and speed.
• Help evolve Social from a collection of channels into a measurable business growth engine.

• Own reporting cadences across the social ecosystem, including weekly updates, launch recaps, monthly business reviews, and executive communications.
• Build and maintain dashboards, scorecards, and reporting frameworks that provide visibility into activity, performance, and business impact.
• Translate social performance into clear, actionable insights for leadership and cross-functional stakeholders.
• Standardize reporting processes across regions, categories, and channels.