Sr. Director, Social Partnerships

Sr. Director, Social Partnerships

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

As our brands scale globally, social is not a support channel. It is where discovery, conversation and demand are created. Creators are central to that engine: they build trust, make products relevant, create the content that travels, and increasingly influence the path to purchase. We are looking for the leader who can build that capability at enterprise scale.

The Senior Director, Social Partnerships will own Shark Ninja's enterprise influencer strategy and the operating model behind it. You will set the global approach, build priority creator and talent relationships, lead owned creator programs, and oversee execution across key enterprise initiatives while enabling category and regional teams to deliver consistently at scale.

This is a senior leadership role with responsibility for strategy, execution, team leadership, external partners, technology, governance and measurement. You will partner closely with category and regional Social leads, Social Creative, Media, Integrated Marketing, DTC, Sales, Analytics, Procurement and Legal. This role reports to the SVP, Global Social.

This role can sit in NYC or our Needham, MA HQ

Set the Enterprise Influencer Strategy

· Define the enterprise influencer strategy, connecting creator partnerships to brand building, cultural relevance, content and demand generation.

· Establish a clear portfolio approach across creator types, partnership models and business objectives.

· Translate enterprise, brand, category and market priorities into annual and always-on creator plans with clear priorities and measures of success.

· Set global standards for creator selection, partnerships, content quality, brand safety, compliance and performance.

· Provide strategic guidance on investment and resource allocation to maximize enterprise impact.

· Design the global-to-local model so enterprise strategy creates consistency and leverage while regional teams retain the cultural judgment to execute locally.

Build Long-Term Creator Equity

· Own the strategy and relationship model for Shark Ninja's highest-value creators and talent, moving the business from transactional posts to sustained partnerships with mutual value.

· Build thoughtful, multi-dimensional partnership plans for priority creators across Shark, Ninja and key categories.

· Create a consistent approach to talent negotiations and agreements in partnership with Legal and Procurement.

· Ensure creators are treated as creative and business partners, with strong briefs, clear communication, timely decisions and an experience that makes Shark Ninja a brand they want to build with.

· Maintain senior relationships across talent management, creator agencies, platforms and the broader creator ecosystem to expand access and keep Shark Ninja ahead of market shifts.

Build Proprietary Creator Programs

· Design, build and scale owned creator, ambassador and advocacy programs that deepen relationships and expand the supply of high-quality content.

· Define a clear creator value proposition, operating approach and measures of success for each program.

· Create the experiences, communications and community practices that sustain creator engagement over time.

· Connect owned creator programs to priority business and brand moments across the organization.

· Build repeatable playbooks that can scale across categories and markets while allowing for local relevance.

Lead Enterprise Execution and Governance

· Lead strategy and end-to-end execution for priority enterprise influencer programs, from audience and creator strategy through sourcing, contracting, briefing, content, activation, amplification and…