VP of Marketing

VP of MarketingXRHEALTH INC Needham, Massachusetts, United States

XRHealth

Inc | Needham, MA (Hybrid) | Full-Time

XRHealth is a global leader in immersive healthcare technology, bringing innovative digital therapeutics directly into patients’ homes. Our portfolio includes Medicare-covered virtual reality medical devices (HCPCS E1905), digital therapeutic applications, and AI-powered healthcare solutions that improve the lives of patients living with chronic pain, neurological conditions, mental health disorders, and more.

With over 50,000 patients treated
, 1 million+ therapy sessions delivered
, and partnerships across Medicare, the VA, commercial payers, employers, and healthcare providers, XRHealth is rapidly expanding its Products business.

XRHealth is a pioneering globalhealthtechorganization transforming healthcare delivery through immersive technology and clinicallyvalidateddigital therapeutics. Leveraging extended reality (XR) and advanced therapeutic software, we deliver evidence-based virtual care solutions that improve patient outcomes across physical rehabilitation, cognitive health, and behavioral health.

Our platform integrates proprietary therapeutic content, connected XR hardware, and a scalable SaaS infrastructure to provide end-to-end digital health solutions for providers, payers, and patients. Through strategic growth initiatives and international expansion, we have built one of the most comprehensive XR therapeutic platforms in the market.

Backed by leading venture investors, we are entering our next phase of growth — scaling enterprise partnerships,optimizing hardware-enabled care delivery models, and positioning the organization for long-term value creation and strategic optionality.

XRHealth isseekinga visionary and hands-on VP of Marketing to lead our marketing strategy and execution as we scale our therapeutic XR platform across clinical, payer, and consumer channels. This is a senior leadership role for someone who canoperatestrategically while staying close to execution — owning everything from product marketing and demand generation to brand storytelling.

You'llwork closely with our Sales, Product, and Clinical teams to craft messaging that resonates with healthcare decision-makersand drives meaningful growth, translatingXRHealth'sclinical outcomes and technology into a compelling market story. Ifyou'rea creative thinker with a data-driven mindset who'sexcited about the future of digital health, we want to hear from you.

This role reportsto theCEOand will work closely with VP/General Managerofbusiness units

Develop clear, compelling positioning and messaging forXRHealth'sproducts and solutions

Lead go-to-market strategies for new product launches and feature releases

Create sales enablement materials that help the team articulateXRHealth'svalue proposition

Conduct market research and competitive analysis to inform product and marketing decisions

Build and execute multi-channel demand generation programs that drive qualifiedpipelinefor B2C and B2B2C.Oversee digital marketing efforts including SEO, SEM, email marketing, and paid campaigns

Define and track key marketing KPIs,optimizing campaigns based on performance data, and report ROI to executive leadership

Partner closely with Sales on account-based marketing, lead qualification, handoff processes, and revenue goals

Develop and manage the marketing budget, including external agencies, freelancers, and marketing technology vendors

Own and evolveXRHealth'sbrand identity, voice, and visual presence across all channels

Lead the development of high-quality content including thought leadership, case studies, blogs, and social media

Ensure a consistent and compelling brand experience across allcustomerand partner touchpoints

BuildXRHealth'spresence at industry events, conferences, and in the media

Build and lead a marketing team as the function scales, including hiring, mentoring, and performance management

Ensure marketing communications comply with healthcare industry…