Manager, DTC GTM

About Us

Shark Ninjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Shark and Ninja, the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed

Shark

Ninjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

We'relooking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaigndelivery. This is a cross-functional role sitting at the heart of howShark

Ninja brings new products and campaigns to market-connecting on-site merchandising, CRM, affiliates, paid mediaand social commerce into a single, coherent launch plan ensuring teams are aligned witheach other andthe wider business,briefed, and moving in the same direction at the right time.

• Organize, drive, and continuously improve Campaign & New product development (NPD) delivery and processworkflowsacross all DTC touchpoints,actingas the central pointof contact for Global GTM
• Co-own the global GTM calendar and strategy,consolidating multiple inputs from various stakeholders,maintaininga clear, shared view of direction and launch status across all workstreamsfor NPD and campaigns, from early-stage planning through post-launch review
• Set expectations,coordinate and influence all local channel team members effectively to drive planned campaigns through to execution,ensuring the team is aligned with each other and the wider business
• Ensure all content isacquiredfrom marketing teamsin a timely mannerto allow effective preparation and QAof on-site activity and channel activation
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy
• Build andmaintaineffective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.
• Championa test-and-learn culture, building a playbook of GTM best practice from each launch cycle

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.
• Excellent written and verbal communication, able to tailor style to a diverse audience
• Commercially minded and results-driven-relentlessly focused on ROI and never satisfied with 'good enough.'
• Solutions-focused approach, a self-starter who takes ownership and drives the plan forward
• Strongorganizationalskills and a bias for action
• Ability to work independently,prioritizingmultiple tasks without losing momentum
• A natural collaborator who brings teams together and builds trust quickly, ableto managemultiplestakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership
• Inquisitive by nature-always asking 'why' and comfortable challenging the status quoto push for better ways of working
• Able to keep a cool head under pressure when multiple launchesarehappeningsimultaneouslyand deadlines are non-negotiable

• 3+years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review
• Proven track recordof planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).
• Strong understanding of DTC ecommerce-how products are launched, merchandised, and promoted online
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM,affiliatesandTikTok Shop)
• Proficient in Microsoft Office and…