Associate Brand Manager, Marketing

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

At Shark Ninja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This role is based in the Needham, MA headquarters and is hybrid.

The Marketing function at Shark Ninja is directly accountable for achieving a high rate of sale on all products, focusing on sell‑in and sell‑through of the portfolio, both new products and base business. Shark Ninja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries.

As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go‑to‑market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.)

• Innovation Launch Support:
  Work cross‑functionally to support the development and execution of new product innovation strategies and go‑to‑market plans - specifically message development and execution for packaging, digital, and in‑store assets
• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy:
  Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go‑to‑market plans, including message development and execution for packaging, PR, in‑store, displays, collateral and social / digital
• Drive a consumer first mentality:
  Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross‑functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans.
• Retailer Sell‑in:
  Communicate product value proposition to the sales team and deliver a compelling sell story - category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Post‑Launch Evaluation:
  Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand…