Senior Research Director, and Medium Business Research
Listed on 2026-09-01
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Research/Development
Market Research
Senior Research Director, Worldwide Small and Medium Business Research
IDC is seeking a Senior Research Director to lead its coverage of one of technology's most important and complex markets: small and mid-sized businesses. This is a high-visibility global role for a research leader ready to shape how the industry understands SMB technology adoption and to build a personal brand as the go-to authority on it. The role combines primary research and competitive analysis with direct client engagement and business development, translating research into advice for technology vendors navigating the SMB market.
The Senior Research Director will also own IDC's SMB thought leadership platform, representing IDC at industry events, on Linked In, with business and technology media, and in direct conversations with vendors shaping the space. The ideal candidate brings a sharp analytical point of view on where SMB technology is headed and a willingness to challenge conventional thinking about how smaller businesses buy and use technology.
You’ll Do
- Develop diverse research deliverables supporting the SMB program, including survey insights, buyer segment analysis, competitive analysis, and present key findings to clients through briefings and readout sessions.
- Serve as a thought leader on the SMB market (small businesses:
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