Fitness Director

Position Summary

Under the supervision of the Senior Program Director, the Healthy Living Director’s primary responsibility is to drive a transformative and engaging experience in health and wellness at the branch. The Healthy Living Director will have an explicit focus on engaging with members through the fitness centers, group exercise, personal training, and community and specialty health classes. This position, under the direction of the Senior Program Director, requires supervision of group exercise, personal trainers, and fitness floor staff.

The position workflow will be determined by the individual branch’s needs.

Center Staff

Charles River YMCA

$58,000 - $62,000 per year

• Performance Achievement: Accountable for the performance of your branch Healthy Living Experience team. Directly responsible for hiring, coaching and managing all direct reports and ensuring compliance with association hiring practices for all positions within their organizational structure. Conduct quarterly connections with direct reports to ensure progress with OKRs, ability to work well with others and discuss career development.
• Customer Service and
  
  Experience:
  
  Create a welcoming environment for members, guiding them to appropriate equipment or programs and sharing expectations with members regarding equipment usage, physical distancing, masks and cleaning.
• Direct Service: Primary job responsibility to engage with members through the fitness centers, personal training, group training and teaching classes to assist members on their health journey. Building connections and communities to increase member retention and engagement. The number of direct service hours will be determined by branch needs.
• Group Exercise Enrollment, Growth and
  
  Experience:
  
  Work with Senior Healthy Living Director to collect, track and assess key data to manage branch group exercise offerings and schedules in order to maximize group exercise participation.
• Customer Service and Experience – Training: Train, coach, conduct Reality Checks and hold staff accountable to exemplary service to members, program participants and their parents across all programs. Respond immediately to net‑promoter feedback and concerns.
• Fiscal Management: Develop an annual budget according to association instructions and ensure successful execution of the plan. Work with all direct reports to identify growth opportunities, forecast on a monthly basis, and correct financial deficiencies on a timely basis.
• Operational Effectiveness: Ensure YMCA of Greater Boston’s standards of excellence around scheduling, cleanliness and safety are met. Communicate and elevate any safety concerns, facility or equipment maintenance issues to appropriate team members.
• Member Engagement: Lead branch team to execute regular engagement events, in person and/or virtual. Utilize the YMCA of Greater Boston app and wearables to increase participation and help members achieve their personal goals.
• Marketing and Community Engagement: Represent and promote Healthy Living Programs and Membership in the community and ively drive internal marketing efforts to promote group exercise, challenges in the app, and cross‑promotion of other programs through member interactions and communications.
• Collaboration: Work in a collaborative manner with other departments and association leadership.

• Improvement in member retention by engagement in high quality group exercise programs
  • Growth in all fee based programs. Hits weekly, monthly and annually sales goals. Hits all key metrics: packages sold and renewed.
  • Growth and implementation of high-quality medically based programs.
  • Operating practices and systems are in place and consistently implemented for membership growth & retention, program enrollment and growth, overall member experience.
  • Fosters community among members through responding and resolving member concerns within a timely manner, and creating opportunities for members to get to know other members.
  • Increased sense of community with and among members.
  • Maintains all safe for you, safe for us protocols.