Sales Application Specialist

Location: 's-Hertogenbosch

Job Overview  We are Fresenius Medical Care, a global leader in kidney care dedicated to improving the lives of patients with chronic kidney disease through innovative, high‑quality products and treatments. Our vision—“Creating a future worth living. For patients. Worldwide. Every day.”—guides everything we do. With over 125,000 employees across 3,700 dialysis centres and 39 manufacturing sites, we provide direct patient care through our Care Delivery network, develop and supply medical products, therapies and digital solutions via Care Enablement, and accelerate transformation through our FME Reignite strategy.

Our values drive us:
We Care for our patients, each other and our communities. We Connect across teams and borders to deliver excellence together. And we Commit to doing things the right way, growing with purpose and leading kidney care with innovation and compassion.
Goal of the function   Assuring that products and services sold are fully utilised by the customer and deliver the benefits outlined in the sales process
Maintaining an ongoing relationship with selected customers and sales staff, particularly those focused on technical applications of the product or service
Providing a key communications link to the customer by using technical knowledge of products, product availability, sales territories, and individual customers
Your responsibilities  Product/service demos and information   Demonstrates the most valuable features and attributes of the product/service and links them to the customer's key challenges
Provides advanced product/service information and responds to complex customer questions about the product/service
Supports the implementation of sales tactics and strategies by providing technical expertise and supporting with product knowledge
Customer onboarding   Walks customers through advanced/custom features of the product/service, connecting those features directly with customer pain points
Resolving customer issues   Responds to advanced issue escalations promptly and appropriately; provides managerial approvals as required
Periodic health checks   Maintains and leads periodic check‑ins with key customers to ensure they receive the most value from the product/service; notes the most commonly raised questions/issues during check‑ins
Renewals   Drives and secures customer renewals through exceptional service interactions, ensuring the customer consistently gains value from the product/service
Contributes to identifying and communicating commercial opportunities with a special focus on portfolio improvements
Service‑related upselling and cross‑selling   Actively looks for ways in which additional products/services can grow the value of the customer's account within the organisation
Customer relationship management/account management   Develops and implements a customer contact plan to communicate product launches and engage customers in relevant sales campaigns in close exchange with Area Sales Managers, acting as the first point of contact for queries and complaints
Owns the contact and fosters the relationship with selected non‑prioritised accounts, performing as account manager
Supports sales activity across the given territory, with performance measured against predetermined targets
Customer Relationships/Prospecting   Proactively develops and implements a relationship management plan for potential customer accounts in close exchange with Area Sales Manager to identify and build relationships with decision‑makers and influencers within the customer organisation
Customer Needs Clarification   Consults with a range of customer representatives at different levels to identify required outcomes while enabling effective two‑way flow of information and resolution of issues
Assesses clients based on identified needs, offering new customised services adapted to their characteristics and specificities
Sell customer propositions   Identifies the products or services that best meet the customer's stated needs, explains the selection to the customer, and invites the customer to make a purchase at standard price/terms and conditions of sale
Supports the implementation of FME’s strategic…