Commercial Manager OTC Medical Devices

Location: Muiden

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Join Our Transformative Team:
Shape the Market Presence of OTC Medical Devices!
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This is not a role where you "support."
This is a role where you own the commercial strategy.
At Pronova Laboratories, you work on medical self-care products that people actually use, not concepts that disappear in a drawer. Our flagship product, Forwarts and Licener, are already an international success. Good. That's the starting point, not the finish line. You grow our commercial reach, open new markets, and build the relationships that put our products on shelves worldwide. At the same time, you help define where we go next.
You are not on the sidelines here. You are at the center of strategy, sales, and market reality.
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Overview  Responsibilities   You take ownership. Of accounts, of markets, of results. You are the driving force behind commercial growth. You identify, approach, and close deals with distributors, pharmacy chains, and retail partners across international markets. You understand our products in depth and translate their value into strong commercial propositions that win shelf space and long term partnerships.
Turn market insights into strategy. You actively map market trends, competitive landscapes, and emerging consumer needs. You translate those insights into concrete strategic priorities and market entry plans. Together with R&D and management, you help determine where we go next and which opportunities are worth pursuing.
Build and grow key accounts. You develop strong, long term relationships with our international partners. You are the trusted point of contact for key accounts, ensuring smooth collaboration, solving issues quickly, and identifying opportunities for growth. Strong partnerships lead to repeat business and expanding markets.
Shape the product portfolio and market positioning. You help guide the direction of our product portfolio based on real market and patient needs. You identify unmet needs, define clear value propositions, and translate market insights into opportunities for new products or improvements. Working closely with R&D and Regulatory Affairs, you contribute to product requirements, compliant claims, and strong positioning. You also support successful product launches with distributors and help strengthen our online marketing strategy and overall portfolio positioning.
Why this is not a standard role  You work with CE-certified medical devices, not generic consumer goods.
You operate at the intersection of commercial strategy, market intelligence, and product reality.
You get the freedom to shape our go-to-market approach.
You work in a small, direct team where decisions are fast and responsibility is real.
You work from our office in Muiden, right where things happen
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What we're looking for in you  You don't just have commercial instinct. You take the lead.
Bachelor's or Master's degree in business, marketing, life sciences, or a related field
4+ years of experience in a commercial role, preferably in medical devices, pharma, or OTC healthcare
Proven track record in B2B sales and account management across international markets
Affinity with regulated products and the ability to navigate the OTC medical device landscape
Strong analytical mindset — you back your strategy with data, not gut feeling alone
Excellent communicator, both in negotiations and in internal alignment
Proactive, entrepreneurial attitude with a structured way of working
Fluent in English;
Dutch is a strong plus
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Who this role fits perfectly  Someone who is done being just a cog in a large commercial machine. Someone who wants to see their deals land on pharmacy shelves worldwide. Someone who values substance, ownership, and real commercial impact over a comfortable routine.
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Feel this is you?  Explore our product portfolio and don't send a standard motivation letter. Show us the market opportunity you would go after first and how you would approach it.
Mail    and surprise us.

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