Digital Marketing Manager - Caesar’s Lake Tahoe

JOB OVERVIEW

The Digital Marketing Manager is responsible for owning, executing, and optimizing all digital marketing efforts for Tessie’s. This role focuses heavily on social media content creation and management, digital campaign execution, and performance tracking to drive brand awareness, guest engagement, and in-venue traffic.

In addition to digital ownership, this role includes a limited, strategic demand-generation component through social visibility, relationship building, and selective on-site engagement. This is not a traditional promoter role, but a digital-first position focused on converting online engagement into real-world visitation.

• Own and execute the venue’s digital marketing strategy across social media, paid media, email marketing, website content, and local listings.
• Develop and manage monthly and campaign-based digital marketing calendars aligned with events and business goals.
• Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google and Meta.
• Manage website updates, event landing pages, and digital content to ensure accuracy, conversion, and brand alignment.
• Oversee Google Business Profile and third-party listing platforms to maximize local visibility and guest discovery.
• Manage digital marketing budgets and optimize spend based on performance and ROI.

• Own the venue’s social media strategy and day-to-day execution across all platforms.
• Plan, create, and publish engaging social media content including posts, stories, reels, and short-form video.
• Develop and manage social media content calendars aligned with events, programming, and campaigns.
• Actively manage posting, engagement, community interaction, and direct messages.
• Capture and oversee on-site photo and video content to support marketing initiatives.
• Monitor trends, platform updates, and competitive activity to continuously evolve content strategy.
• Ensure social media efforts drive measurable outcomes including traffic, attendance, and engagement.

• Track, analyze, and report on digital marketing performance across social, paid media, email, website traffic, and listings.
• Provide insights and recommendations to optimize campaigns and improve results.
• Ensure digital marketing efforts are outcome-driven and aligned with business goals.

• Identify, propose, and coordinate influencer partnerships that align with brand positioning and performance goals.
• Execute email marketing campaigns to promote events, announcements, and initiatives.
• Collaborate with creative, design, and content partners to develop marketing assets.

• Act as a brand ambassador for Tessie’s through social visibility, strategic networking, and selective on-site presence.
• Attend key events or high-impact nights on a limited basis to capture content and support digital campaigns.
• Leverage personal and professional networks to help drive awareness and attendance.

Note: This role does not include table sales, guest list management, hosting, or traditional nightlife promoting duties.

• Communicate and coordinate with Operations, Sales, and Events teams to align marketing efforts with in-venue execution.
• Participate in weekly marketing and planning meetings.
• Ensure marketing materials and digital messaging are accurately reflected across platforms.

• Follow all company, department, division, and regulatory policies and procedures.
• Adhere to all health, safety, and sanitation regulations.
• Maintain a professional, positive, and brand-forward demeanor both online and in person.
• Perform other duties as assigned.

This position does not have supervisory responsibilities

Minimum 3–5 years of experience in digital marketing, with a strong emphasis on social media content creation and management.

• Experience managing paid digital advertising, email marketing, website content, and analytics.
• Strong understanding of digital performance metrics and reporting.
• Experience…