Sr. Manager, Consumer Insights

Senior Manager, Consumer Insights

For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs.

In addition to our flagship Bob Evans brand, our product portfolio includes Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company.

The Senior Manager, Consumer Insights serves the important role of representing the voice of our consumers. Through collaborative partnership with Brand Management, R&D, Sales and Senior Leadership this individual will identify growth opportunities and translate insights into measurable business results. The role combines consumer research, analytics, trend analysis, innovation support and strategic planning expertise.

Utilizing a blend of thoughtful and innovative methods, the Senior Manager orchestrates primary research and integrates findings with learning from other sources to support both high-level strategy and tactical decision-making throughout the organization.

• Provide foresight into consumer behavior that could impact the performance of our food categories in the future.
• Deepen organizational understanding of today's dinner and breakfast meal occasions, corresponding Jobs to Be Done and meaningful growth opportunities both within our existing portfolio's reach and beyond.
• Establish close connectivity with 3rd party POS and Panel partners to identify marketplace opportunities on which to capitalize and risks to mitigate.
• Explore and evaluate new consumer research technologies, methodologies and partners to enhance effectiveness, drive efficiency and enable speed.
• Design and execute primary research to create and optimize communication content.
• Drive successful innovation by developing insights-led platforms and concepts that grow our categories and business. Design and execute primary research, and mine and integrate syndicated sources and previous consumer understanding, to provide prioritization and direction for new product innovation, from idea generation to in-market evaluation.
• Partner with Category Management to maximize insight extraction from our syndicated POS & panel data providers as well as expanded retailer-specific databases and analytics tools.
• Provide foundational grounding on channel trends and shopper trends, observations, and insights; support sales partners on customer activation with consumer and shopper understanding gleaned from secondary sources and primary research.
• Create learning plans that build knowledge and insight, leveraging learning from past research and syndicated sources, that focus on answering key business questions. Ensure research adopts the appropriate level of rigor to inform different business decisions and execute within timing and budget expectations.
• Support a continual learning environment by raising the business team's consumer-centered analytic understanding of their business.
• Brief external research partners to deliver actionable analyses and recommendations.
• Provide clear, actionable recommendations and consulting for cross-functional partners to ensure activation of the learning.
• Ensure appropriate use of findings and recommendations with business partners; offer coaching on how to think about the data when needed.
• Create new methods or apply traditional methods and datasets in new ways.
• Present insights to senior leaders in a clear, compelling and data-based business narrative.

Education and Experience:

• Bachelor's Degree required, with social sciences or business, marketing and statistics background preferred.
• Advanced degree such as an MBA with marketing or consumer research focus, or an MMR preferred.

Experience:

• Minimum 10 years of experience in market research with a CPG company…