CRM Operations Specialist

We’re seeking a detail‑driven CRM Operations Specialist to support the execution of Red Roof’s CRM and Loyalty Marketing programs. In this role, you’ll ensure campaigns, initiatives, and loyalty communications are accurately built, tested, and deployed on schedule. Partnering closely with the Manager of CRM & Loyalty, you’ll drive smooth operational workflows, support reporting, and help scale our CRM and loyalty efforts with precision and efficiency.

• Build, QA, and deploy CRM campaigns across email and other owned channels
• Execute campaigns and initiatives based on briefs, priorities, and timelines
• Manage campaign calendars, schedules, and deployment logistics
• Ensure accuracy in segmentation, targeting, and offer setup

• Own day-to-day CRM operational tasks, including setup, testing, and troubleshooting
• Perform quality assurance checks prior to launch to ensure accuracy and brand alignment
• Monitor live campaigns and quickly address execution issues
• Maintain clear processes, documentation, and repeatable workflows

• Support loyalty‑related campaigns, offers, and member communications
• Assist with loyalty program updates, operational changes, and execution needs
• Help ensure loyalty initiatives are implemented correctly and consistently

• Pull and compile campaign performance reports
• Support post‑campaign analysis and documentation of learnings
• Track results against defined KPIs and benchmarks
• Surface execution insights and opportunities for process improvement

• Coordinate with Creative, Brand, and Communications teams to ensure timely delivery of assets
• Partner with Analytics, Technology, and external partners as needed to support execution
• Support testing initiatives and ongoing optimization efforts

• 2–4 years of experience in CRM, email, or lifecycle marketing
• Hands‑on experience building and deploying CRM or email campaigns
• Strong attention to detail and comfort managing multiple initiatives at once
• Familiarity with CRM or email platforms and segmentation concepts
• Ability to follow established processes while identifying opportunities to improve them
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
• Organized and detail‑oriented
• Collaborative and dependable
• Curious and eager to learn CRM and loyalty best practices
• Takes pride in getting campaigns right and delivered on time