Marketing Strategy Manager

About us Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

The Marketing Strategy Manager will support the development and execution of brand and marketing strategies for a growing plus-size women’s fashion retailer, Lane Bryant. This role is responsible for building a strong, inclusive brand presence that resonates with our existing plus-size customers, drives customer acquisition and retention, and supports revenue growth across all marketing channels, both digital and in-store.

The ideal candidate combines strategic & execution brand leadership, data-driven marketing expertise, and a deep understanding of the plus-size fashion customer. They will oversee multi-channel marketing initiatives, collaborate cross-functionally with merchandising, planning, e-commerce, stores, social and creative teams, and ensure the strategic intent of seasonal, monthly & weekly plans are met.

The impact you can have Brand Strategy & Execution Support the development and execution of a 360 omni comprehensive brand strategy that strengthens brand awareness, consideration, loyalty & lifetime value through purchase frequency as well as market differentiation.

Champion a brand voice that reflects inclusivity, confidence, and empowerment for plus-size women.

Marketing Campaigns & Growth Support Director of Marketing to deliver executional plan of integrated marketing campaigns inclusive of product launches and always-on key items across ecommerce, social, email, influencer, paid media, credit & loyalty and in-store channels - ensuring consistency, alignment and flawless execution.

Manage execution of seasonal events and collaborations with marketing team to deliver socially relevant brand content including customer contests and influencer collaborations, executing across all channels.

Oversee and support weekly/daily product & promotional messaging across email, social, site & paid media.

Collaborate with creative & visual on in-store sign execution aligning product knowledge, navigation, creative assets & promotional messaging to seasonal strategy.

Support routing of 360 strategy plans & hind sights in order to align and analyze marketing performance metrics and optimize campaigns.

Establish solid collaborative relationships with merchandising partners to ensure product knowledge and education is delivered to all cross-functional marketing partners.

Leadership & Team Development Ideate and support director to create tools that support total brand marketing team members and external partners or agencies.

Organize and lead monthly floorset kick offs, weekly strategy work sessions and seasonal event planning meetings.

Download cross functional teams on strategy and promotional shifts.

You'll bring to the role5–8+ years of experience in brand marketing, digital marketing, or integrated marketing1-3+ years in a management marketing role Experience in fashion, retail, or e-commerce on a national scale

Proven success managing multi-channel marketing campaigns

Strong analytical and data-driven decision-making skills

Experience working with plus-size, inclusive, or body-positive brands

Knowledge of fashion industry trends and consumer behavior

Experience with marketing & reporting platforms such as Figma, Adobe Creative Suite, Google Docs, Adobe analytics tools.

Integrated marketing campaign management

Digital marketing & performance marketing

Influencer and partnership marketing

Customer insights & data analysis

Project management & cross-functional leadership

Benefits

You will be eligible to receive a merchandise discount at select Knit Well Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities,…