Live Operations Manager

• Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation
• Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up so quality stays consistent regardless of who's on shift
• Manage studio logistics — equipment, lighting, product staging, inventory availability — to keep every stream running smoothly
• Serve as the point of escalation for in-the-moment issues (technical, host, or product-related) during live broadcasts
• Recruit, onboard, and manage a roster of live hosts and creators, balancing in-house talent with external agency-sourced hosts
• Develop host training materials and scripts that reflect Beam's brand voice, tone, and compliance guardrails (careful avoidance of medical claims, health violations, etc.)
• Set and monitor host performance standards, providing coaching based on conversion, watch time, and engagement data
• Coordinate talent scheduling, contracts, and payment workflows
• Own livestream GMV and new customer acquisition targets, and translate priorities into live show strategy, including product pushes
• Partner with the Senior Manager of Tik Tok Shop to prioritize which products, bundles, and offers get airtime based on inventory, margin, and strategic priority
• Continuously test show formats, pricing/discount mechanics, and hosting styles to identify what drives conversion, and scale what works
• Build and deliver regular reporting on studio performance — narrative-style updates covering GMV, CAC, and new customer trends — to leadership and cross-functional stakeholders
• Partner with the Senior Manager of Tik Tok Shop, Operations and the Creator Program team to align livestream calendars with broader campaign moments (e.g., Summer Glow Up)
• Work with teams to ensure livestream promotion, product drops, and creator-driven traffic are coordinated rather than siloed

• 2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management, with direct, hands‑on experience running or managing live streams specifically on Tik Tok Shop
• Experience managing a scalable, always‑on operation (24/7 coverage, shift‑based staffing, or studio/production environments)
• Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations
• Strong analytical ability — comfortable owning GMV, CAC, and conversion metrics, and turning performance data into operational decisions
• Excellent cross‑functional collaboration skills; able to align marketing, creator, and category stakeholders around a shared calendar and set of priorities
• Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails
• A track record of building or scaling a live/content operations function from the ground up
• Comfortable with ambiguity and fast iteration — someone who can build the plane while flying it
• Strong instincts for what makes a livestream watchable and shoppable, not just technically functional.

Demonstrates expertise in managing live commerce operations, including talent recruitment, performance monitoring, and studio logistics. Proficient in analyzing metrics such as GMV and CAC to drive strategic decisions and enhance livestream effectiveness.

• Live Commerce Management
• Talent Recruitment and Onboarding
• Performance Analytics
• Cross-Functional Collaboration
• Studio Logistics Management

• Livestream Management
• Operational Strategy
• Performance Metrics Analysis
• Content Production
• SOP Development

• Cross-Functional Collaboration
• Coaching and Mentoring
• Adaptability
• Problem-Solving

• E-Commerce
• Retail Operations
• Content Production
• Beauty and Wellness Compliance
• Live Streaming

• Tik Tok Shop
• Studio Equipment Management
• Inventory Management Systems