Regional Sales Manager
Listed on 2026-09-30
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Sales
Area Manager -
Management
Area Manager
The Regional Sales Manager (RSM) is responsible for driving New Opportunities for market share growth while defending the existing business in their region for Sales and Profitability targets. The RSM will promote and coach the team on margin importance and improvement with the help of our Pricing strategist. The RSM is to foster and enhance the local vendor and AHC sales rep engagement and activities and drive target account programs.
The RSM should facilitate their team members as well as themselves, to reach a technical standard that increases our value in the eyes of the customer. The RSM will cultivate new APR as strategically planned by the Airline staff, to include vendor relationships, building a team based on needs and alignment in conjunction with marketing efforts to promote New APRs for Airline.
Reports to the Director of Sales.
- Establish and meet order and margin goals for the assigned region
- Drive and coach the Growth Plan Opportunity Strategy
- Identify technical gaps in sales staff and develop necessary training in conjunction with vendor partners and PSMs
- Properly align sales staff (key account vs business development) to customers
- Work strategically with other departments to foster a better customer experience
- Work with senior management and sales team to establish yearly sales budgets
- Effectively communicate to the assigned team Airline’s sales strategy
- Effectively manage, including recruiting and performance management to accomplish your region’s goals
- Spend time in one-on-one coaching situations with sales staff
- Conduct sales meetings that offer sales staff a voice to be heard and an opportunity to learn and advise team of new/changing initiatives
- Work across regions to develop continuity of processes and exchanges of best practices
- Practice CFR’s and promote OKR’s with the Sales team
- Deploy the PSM team in coordination with GMs for deeper Value Creation and Credibility in accounts
- Promote the Casey Brown techniques of Value selling for Margin Improvement
- Promote a culture of Curiosity and Intuition for free thinking
- New APR Cultivation to include: resources, location, marketing plans, training etc.
- Other duties as assigned
- Bachelor's degree and at least 7 years of relevant work experience
- At least 5 years experience building and managing a team
- Ability to have customer interactions on a professional and technical level
- Enjoy the development of staff and managers to build a strong team
- Analytical skills to research local market conditions, analyze results, and develop plans
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