Product Manager - Industrial Machinery and VFDs

Product Manager for General Purpose Drive Products

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Working as a Product Manager for General Purpose Drive products in our New Berlin, WI location, you will be a key member of the product management team in Motion Drive Products, with local (US) responsibility for the General-Purpose drive product line for PG Drive Products, BL Drives.

This role requires a customer-focused and collaborative person able to drive results with quality and speed. In this role, you will be accountable to drive profitable growth of the ABB offering to the General-Purpose market, by developing it through all its life cycle phases, according to the market needs and Product Group strategy and business targets.

This role reports into the Manager of Product Management for Segment & General Purpose Drives with close collaboration with the Product Market Managers and OEM capture teams. This position is hybrid in New Berlin, WI supporting the Motion Drive Products Division.

Your role and responsibilities:

• Owns the technical and market specifications for the regional products and determines an offering plan that supports sustainable growth.
• Leads regional life cycle management process to define & track performance metrics, plans appropriate measures (e.g., upgrades cost cut) & make decisions on offering, obsolescence & end-of life.
• Act as technical interface between external local market and internal technical cross functional teams.
• Participate in product development process stage gates for regional products, own local product creation of global products and support production ramp-up.
• Participate or lead the commercial launch process to ensure the product is launched correctly to the market.
• Continuously monitor competitive offerings, evaluating competing technologies and pricing strategies.
• Define new product plans, set technical, price, cost, and application targets. Contributes to development of new portfolios by leading customer need and value analysis, prioritizes new product development project and coordinating cross functional teams.
• Capture and Drive the development of the features based on customer value and relevance to the market.
• Work with Global Product Management, local Product Market Manager and marketing to define the market communication strategy, including product launch planning and implementation.
• Define the regional market/segment attack strategy and drive disciplined execution across product, pricing, and go-to-market activities to deliver profitable revenue growth.

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role:

• Bachelor's degree and 8 years of work experience in a complex global business environment, or an Associate degree and 10 years of work experience in a complex global business environment.
• Progressive experience in product management and customer relationship management required.
• Fundamental understanding of general machinery used in refrigeration systems, pumps, fans, compressors, conveyors and extruders.
• Technical Understanding of Variable Frequency Drives (VFDs) and their variety of industrial applications highly preferred.
• Background in sales and/or managing customer relationships across the full customer lifecycle is preferred
• Proven track record of cross functional collaboration, excellent stakeholder engagement and strategic mindset and passion to drive business results required.
• Excellent written and spoken communication skills in English required.
• This role will include 25% domestic travel, requiring a valid US Driver's License.
• Candidates must already have work authorization that would permit them to work for ABB in the US.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans…