New Sales SDR Manager

New Sales SDR Manager

Location:

New Braunfels, TX 78132

Salary Range $75,000.00 - $ Base+Commission/year Position Type Full Time Travel Percentage Up to 25%

New Sales SDR Manager

Company Summary

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. LCPtracker has offices in New Braunfels, TX, Orange CA, and Fenton, MI, and helps government agencies and prime contractors meet Davis-Bacon/prevailing wage compliance requirements on projects backed by federal, state, and/or local funding. Thousands of clients and over 100,000 contractors use LCPtracker for their certified payroll and construction site compliance needs.

LCPtracker has been recognized year after year since 2017 as one of the "Best Places to Work" in Orange County by the Orange County Register.

Position Summary

The New Sales (SDR) Manager plays a crucial role within LCPtracker, acting as a bridge between marketing and sales. This position is pivotal in developing and managing the SDR team, whose primary function is to drive pipeline quality and generate / qualify leads to fill the sales pipeline. The SDR Manager is responsible for overseeing daily operations in the sales department, overseeing the team's performance, optimizing processes, and ensuring alignment with overall business goals.

Primary Duties and Responsibilities

Team Leadership & Coaching

• Lead, coach, and develop a team of SDRs organized by vertical/industry
• Establish clear expectations, performance standards, and career development paths
• Provide ongoing coaching on qualification, discovery, outreach, and disqualification
• Conduct regular 1:1s, pipeline reviews, and OKR check-ins
• Foster a high-performance culture grounded in quality, accountability, and continuous improvement

Pipeline Quality & Performance

• Manages the SDR team to achieve and exceed performance targets
• Oversee prospecting efforts to generate qualified leads through outbound activities, including cold calling, email outreach, and social selling
• Monitor and improve key metrics: lead-to-demo conversions, demo-to-closed-won conversions, and overall pipeline quality
• Identify and correct qualification gaps and misrouted opportunities
• Support the team in navigating complex, regulation-driven sales conversations

Cross-Functional Partnership

• Partner with Sales leadership to align SDR output with AE capacity and revenue goals
• Collaborate with Marketing on lead flow, campaign follow-up, and mid-funnel conversion
• Work closely with internal stakeholders to refine routing rules, CRM workflows, and reporting
• Coordinate with Channel Partnerships on partner-sourced lead handling and attribution

Process, Scale & Continuous Improvement

• Refine SDR processes, playbooks, and cadences to improve effectiveness across verticals
• Implement tools, training, and enablement to help the team scale
• Build strong onboarding and ramp programs for new SDR hires
• Continuously evaluate the SDR function and recommend improvements as the company grows

Reporting & Insights

• Own SDR performance reporting, forecasting, and executive-level dashboards
• Provide regular reports and insights to Sales leadership on team performance, lead conversion rates, and other relevant metrics
• Provide data-driven insights on pipeline health, conversion trends, and team performance
• Identify opportunities to improve SDR productivity and pipeline quality

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Core Competencies

Sales Leadership & Team Development

• Proven ability to lead, coach, and develop high-performing SDR teams to exceed pipeline and revenue targets.

Lead Generation & Pipeline Management

• Expertise in building and optimizing outbound prospecting strategies, including cold calling, email campaigns, and social selling.

Performance Management & KPI Tracking

• Strong ability to establish, monitor, and analyze OKRs, using data to drive continuous improvement and accountability.

Strate…