Social Media Strategist

Social Media Strategist

Location: Deal, NJ
Position Type: Full-Time
Schedule: Monday through Friday, Standard Business Hours
Salary: Based on Experience

We are seeking a creative, strategic, and results-driven Social Media Strategist to join our team in Deal, NJ. This role is responsible for developing, executing, and optimizing social media strategies that strengthen brand presence, increase engagement, and support overall business goals. The Social Media Strategist will play a key role in shaping the company’s digital voice and ensuring consistent, high-quality content across all social platforms.

The ideal candidate is both analytical and creative, understands social media trends, and knows how to translate brand messaging into compelling content that resonates with target audiences. This position works closely with marketing, creative, and leadership teams to drive measurable growth through social media.

Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with company goals

• Plan and manage content calendars across multiple platforms

• Identify opportunities to increase brand awareness, engagement, and follower growth

Content Creation & Brand Voice

• Create, curate, and oversee the development of engaging content, including graphics, captions, videos, and stories

• Ensure all content reflects brand identity, tone, and messaging

• Collaborate with internal teams to align social content with broader marketing initiatives

Platform Management & Engagement

• Manage daily posting, monitoring, and engagement across social media platforms

• Respond to comments and messages in a timely and professional manner

• Build and nurture online community engagement

Analytics & Optimization

• Track performance metrics such as engagement, reach, and growth

• Analyze results and provide insights to refine content and strategy

• Stay informed on platform updates, algorithm changes, and industry trends

Campaign Support & Growth Initiatives

• Support product launches, promotions, and marketing campaigns through social media

• Identify and test new content formats, platforms, and growth opportunities

• Collaborate on influencer or partnership initiatives as needed

Required Qualifications

• Proven experience managing and growing social media accounts for a brand or business

• Strong understanding of major social platforms and best practices

• Excellent written communication skills and creative storytelling ability

Preferred Qualifications

• Experience developing social media strategies for consumer-facing brands

• Familiarity with social media analytics and reporting tools

• Experience collaborating with creative or marketing teams

Professional Skills & Attributes

• Creative, detail-oriented, and highly organized

• Strategic thinker with a data-informed mindset

• Ability to manage multiple projects and meet deadlines

• Strong collaboration and communication skills

• Collaborative and growth-oriented work environment

• Opportunity to shape and grow the company’s social media presence

• Long-term career growth potential