Associate Manager, Performance Marketing & Commerce

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are seeking an Associate Manager, Performance Marketing & Commerce to support the development and execution of integrated commerce media and performance marketing strategies across Haleon’s portfolio of brands. This role blends hands‑on paid media activation with creative and performance optimization, helping drive eCommerce sales and growth, improve marketing effectiveness, and scale learnings across brands. You will partner closely with Brand, Media, Creative, Analytics, Sales, and agency teams, acting as a key liaison of retail media capabilities, creative optimization learnings and best practices, to deliver high‑performing digital commerce campaigns, lead testing and learning agendas, and translate performance data into actionable insights.

This is a full‑time, flexible hybrid position requiring 3 days per week in‑office
, reporting to Haleon’s Warren, NJ office.

• Execute digital commerce strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.
• Support planning, execution, and optimization of paid media across major retail media networks (Amazon, Walmart, Target, Kroger, and others).
• Manage day‑to‑day activation of search, display, and online video campaigns in partnership with agency teams.
• Monitor campaign performance and recommend optimizations to improve efficiency and scale, including contributing to keyword strategy, bidding, targeting and creative testing to improve ROI.
• Leverage retail media analytics tools (e.g., Amazon Marketing Cloud, Luminate) to develop reports that inform strategy and measurement.
• Partner with Shopper, Brand and Media Managers on collaborative retail media planning.
• Support agency management and joint business partnerships with key retail partners.

• Support development and execution of testingsprints, personalization campaigns and learning agendas across paid media channels.
• Partner with Media, Brand and Analytics teams, including agency partners, to optimize messaging, creative formats and target audiences.
• Analyze creative, channel and audience performance to identify opportunities for improvement.
• Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context.
• Translate and scale creative performance results into clear, actionable recommendations for Brand teams.
• Share best practices and learnings across Brands and Category teams.

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3–5 years of experience in paid media, commerce media, and/or performance marketing (agency or client side).
• Hands‑on experience with retail media platforms, especially Amazon Advertising and Walmart Connect; a must;
  Roundel (Target), Wags (Walgreens), Instacart, etc. experience a plus.
• Experience developing and optimizing digital marketing campaigns.
• Strong analytical skills with experience interpreting performance data.
• Ability to manage multiple projects in a fast‑paced, matrixed environment.
• Strong communication, collaboration, and problem‑solving skills.
• Experience working with media and creative…