User Experience; UX Designer Meriden, NH

Senior Web Designer

The Senior Web Designer is responsible for leading the design, optimization, and ongoing evolution of the organization's digital experience across websites, landing pages, microsites, and web-based marketing initiatives. This role combines strategic thinking, advanced visual design capability, UX/UI expertise, and strong cross-functional partnership to create engaging digital experiences that strengthen the brand, improve customer engagement, and support business outcomes.

The ideal candidate has extensive experience designing high-performing, responsive web experiences; partnering with marketing and development teams; and using data, user insights, and design best practices to continuously improve website performance. This individual serves as a subject matter expert in web design and user experience while helping elevate digital design standards across the team.

Web Design & User Experience

• Design and oversee responsive web pages, microsites, landing pages, campaign experiences, and digital components.
• Create user journeys, wireframes, high-fidelity mockups, interactive prototypes, and design specifications.
• Lead user-centered design efforts focused on improving usability, accessibility, engagement, and conversion.
• Partner closely with developers to ensure design intent, quality, and usability are preserved through implementation.
• Balance user needs, technical constraints, brand standards, and business goals in design recommendations.

Website Performance & Experience

• Improve the effectiveness of digital experiences through strong visual design, UX best practices, and responsive design principles.
• Identify opportunities to enhance user journeys, page layouts, navigation, and overall website usability.
• Collaborate with cross-functional partners to continuously evolve and improve web experiences.
• Advocate for accessibility, consistency, and user-centered design across all digital touchpoints.
• Help establish and refine scalable design patterns and reusable web components

Brand & Creative Excellence

• Ensure digital experiences consistently reflect and strengthen the company's brand identity.
• Develop visually compelling web experiences that elevate brand perception and differentiate the organization.
• Maintain consistency across websites, landing pages, digital campaigns, and other online assets.
• Advance digital storytelling, interaction design, and creative concepts that improve the end-user experience.

Cross-Functional Collaboration

• Collaborate closely with the Development team and key stakeholders to design, refine, and deliver high-quality web experiences that support business and brand objectives.
• Translate strategic goals and creative briefs into clear, effective, and scalable digital design solutions.
• Present design concepts, rationale, and recommendations to stakeholders and senior leaders.
• Manage multiple high-priority initiatives simultaneously while maintaining quality, accuracy, and delivery timelines.