Event Lead Generation Manager

Description

We're on the hunt for a creative, driven, hands-on leader to supercharge our event-based lead generation program. If you love being out in the field, motivating a team, and turning marketing strategy into real-time results, this is your opportunity to make a huge impact.

We're working with Viral Sweeps and other tech-forward platforms to transform our event presence - now we need a powerhouse leader to bring that vision to life. This is a management role - you'll build and run the team that works the events, not work every one yourself. But you're not managing from a desk either. You'll be out at events and partner locations running audits, having the conversations that keep relationships strong, and yes, occasionally working a table yourself when that's what the day calls for.

This isn't a role you can phone in. Our events happen on weekends and in the evenings, in a different market week to week, and the team takes its cue from whoever is leading it. We're looking for someone who shows up for that consistently - someone who isn't afraid to get their hands dirty and who makes it happen, whatever "it" turns out to be that week.

• Hire, train, and inspire a high-performance team of brand ambassadors and event reps
• Set the tone for energy, professionalism, and results at every event
• Set performance metrics, quotas, and accountability standards - and hold the team to them
• Conduct field audits, performance reviews, and development check-ins
• Schedule staff across events and coordinate multi-location coverage
• Administer promoter payroll and expense processing

• Own the success of lead generation at concerts, sporting events, festivals, fairs, and trade shows
• Direct event setup, branding, and customer interaction strategy - ensuring the field rep and team execute to standard
• Build out new high-traffic event opportunities and venue partnerships across regional markets
• Ensure all collateral, signage, and messaging is on-brand and ready to impress
• Manage event budgets and keep the program profitable

• Collaborate with marketing to boost sweepstakes and lead generation funnels
• Leverage new tools and tactics to improve lead quality, conversion rates, and tracked ROI
• Run contest and giveaway programs that generate qualified leads and stay compliant
• Continuously test

• Competitive base salary plus an uncapped per-lead bonus - the more qualified leads your team delivers, the more you earn
• All travel expenses covered
• Health, life, and dental insurance
• 401(k) plan
• Paid time off and holiday pay
• Resort amenities including fitness center, golf course, pools, and more
• Creative freedom to help reshape the future of our offsite promotions
• Big growth opportunity - build your team, scale your reach, and move up fast

• 3+ years managing teams in promotional sales, experiential marketing, or offsite events
• Track record of hitting and exceeding lead and revenue targets
• Experience with budget management and staff scheduling
• Proven ability to lead by example and roll up your sleeves - you'll travel to events and partner sites to audit, coach, and step in at the table when needed
• Genuinely committed to the schedule this role requires - evenings, weekends, and steady regional travel are the job, not an exception to it
• A make-it-happen mentality: you find a way when the plan falls apart at 6pm on a Saturday
• Familiarity with CRM tools, lead tracking, and performance analytics
• Strong organizational skills - comfortable juggling multiple moving pieces
• High energy, adaptable, solution-oriented, thrives in a fast-paced environment