Brand Manager

About the Role

Developing customer-focused financial marketing programmes that bring the Mazda Financial Services brand to life across new and used vehicles.

Following a successful tender process in 2023, TFSUK were appointed as the Retail Finance Partner for Mazda Motors UK, leading to the launch of Mazda Financial Services (MFS) on 1st January 2024. Since then, the partnership has continued to grow from strength to strength, and we’ve recently celebrated the two-year anniversary of MFS UK — a milestone we’re incredibly proud of.

It’s a fantastic time to join the department.

The Marketing Operations Team sits at the heart of this growth, and this role offers the chance to be involved in both Marketing Programme Campaigns and Business Operations. You’ll gain hands-on experience across a variety of projects, work closely with supportive colleagues, and play a meaningful part in shaping how our brand and services show up for customers and retailers across the network.

• Take the lead working with all stakeholders to produce quarterly joint tactical marketing programmes for new and used Mazda vehicles across all sales channels.
• Manage end to end development including production of subsidy sign off, product sheet set up, finance examples for advertising, proofing finance led marketing adverts and communications.
• Monitoring industry performance and trends, making recommendations for product/programme developments and enhancements.
• Work closely with the Mazda Financial Services Field Team to ensure their understanding of the programmes and gain feedback on programme effectiveness.
• Providing regular reporting of campaign effectiveness during and post campaign.
• Preparing detailed and accurate sign off documents for commitments of TFS tactical funds.

• Overseeing all campaign related marketing material production, ensuring brand and regulatory compliance.
• Review and sign off on all communications relating to new or used car campaigns.

• Negotiate with Mazda UK loyalty targeted loyalty campaign marketing communications content.
• Own the finance loyalty campaign planning and development, including monitoring of in-campaign performance.
• Evaluate campaign efficiency and effectiveness making recommendations for improvements.
• Support the Field based Sales Team as required with loyalty campaign briefings and performance updates.
• Acting as Business Specialist in specific projects.

• Suggest improvements to the department’s processes and procedures (where appropriate), encouraging a work culture of continuous improvement.
• Successful leadership of key projects.
• Development of innovative marketing and loyalty programmes.
• Deputising for the Senior Manager Operations.
• Supporting the development of new digital sales channels.

• Previous experience of consumer credit
• Good level of numeracy
• Understanding of consumer credit and GDPR regulations
• SAF expert
• Proficiencies in using Microsoft Office software, including Excel at intermediate level or above.
• Experience of digital omni channel retailing would be desirable.

• Good time management and organisational skills.
• Strong written and verbal communication, including confidence in presenting.
• Self-motivated and proactive worker.
• Keen attention to detail.
• Able to work effectively with all levels of staff and external partners.
• Strong analytical skills.
• Be willing to travel to the Mazda UK offices in Dartford as needed along with occasional UK travel for meetings and conferences as required

• Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
• Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
• Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
• Generous annual leave of 25 days which increases with service and holiday purchase option
• Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
• Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
• Employee…