Marketing Specialist

The Marketing Specialist will be an integral part of day-to-day marketing operations, with a strong focus on driving lead generation and supporting business growth. In this role, you will work collaboratively across internal departments to develop, launch, and optimize strategic outreach campaigns that support lead generation goals. The ideal candidate will have an analytical mindset, be detail-oriented, and bring a creative, data-driven approach to improving campaign performance.

The Marketing Specialist will work under the direction of the Digital Marketing Team Lead and collaborate with the entire Marketing and internal departments.

• Support the creation, execution, and optimization of inbound-focused, multi-channel marketing campaigns designed to drive lead generation and conversion across email, SMS/text, job boards, and other digital platforms.
• Plan and manage inbound B2B/B2C marketing initiatives that build brand awareness, attract qualified clients, and support engagement throughout the funnel.
• Test and optimize messaging, cadence, timing, segmentation, and templates to improve inbound performance and audience engagement across channels.
• Pull, analyze, and interpret campaign and pipeline data using tools such as Power BI, Hub Spot, Salesforce, and other platforms to help identify trends, insights, and opportunities to improve inbound lead generation.
• Clearly share campaign performance, key learnings, and inbound marketing best practices to support internal and external conversations.
• Work closely with sales and delivery teams to align campaigns, support lead follow-up efforts, and evaluate marketing effectiveness.
• Support inbound marketing operations and data integrity by assisting with database imports, list uploads, segmentation, and ongoing CRM and marketing system maintenance.
• Stay informed about emerging digital marketing trends, platforms, and tools, contributing ideas that support inbound growth and lead generation.

• A passion for learning new things and staying on top of industry trends
• A strategic thinker, who is a self-starter and has strong attention to detail

• Quarterly company bonus incentives
• Clearly defined benchmarks for career progression
• Unlimited Paid Time Off
• Full medical, dental, and vision benefits--starting DAY 1!
• 401K matching program, fully vested
• Comprehensive new-hire training and ongoing learning opportunities
• Quarterly company meetings and social events
• State-of-the-art fitness facility and free fitness classes offered each week.
• Opportunity to go on President's Club (all-expense paid trip for two!)

Your character is more important than any level of skill, experience, or education. We expect all of our people to exhibit these common attributes: high level of integrity, desire for excellence, strong work ethic, results
-oriented team player.

Medicus is proud to share our commitment to diversity and are excited to continue advancing and promoting DEI in the workplace.