Digital Marketing Specialist

Job Duties

Conduct marketing research, develop and implement digital marketing campaigns, and identify potential customers across digital platforms (website, online stores at different marketplaces, social media, email, and online advertising). Specifically,

• Gather data on customers, competitors, and e-commerce industry from various sources. Conduct industry analysis, market research analysis, competitive analysis, and customer analysis.
• Collaborate with management to develop overall digital marketing strategies based on the understanding of company’s objectives, marketing characteristics, products and services, and e-commerce industry.
• Coordinate with marketing team and external agencies and vendors to plan and execute digital marketing & promotional campaigns across multiple channels, including online stores, social media, email, SEO/SEM/PPC, and online advertising.
• Collect and analyze web metrics to identify appropriate key performance indicators and success metrics. Utilize analytical tools to measure the effectiveness of marketing & promotional campaigns.
• Prepare reports of findings on market research, marketing campaigns, and performance metrics, illustrating data graphically using data visualization tools and translating complex findings into written text for review of management.
• Staying up-to-date with the latest digital marketing channels, search engine technologies, algorithms, trends, and best practices to keep ahead of the competition.

• Bachelor’s degree in Marketing, Strategic Marketing Communication, or a closely related field.

If you are interested in this position, please email resume to , Cite . DMS
0126.