Nordica Marketing Activation Specialist

Overview

The US Marketing Activation & Content Lead is responsible for bringing Nordica’s North American Go-To-Market strategy to life across the United States. This role leads the planning and execution of domestic marketing campaigns, retail and trade activation programs, ambassador partnerships, and consumer-facing brand experiences. This position is ideal for a driven marketing professional ready to step into a role managing agency relationships, national campaigns, and retail activation programs.

Working closely with the North American Marketing & Communications Manager, this role manages creative production partners, oversees the organization and distribution of brand assets across the U.S. market, and ensures activation deliverables are executed on time and on brand.

Success in this role is driven by prioritizing the highest-impact needs, producing core B2B and B2C creative in-house where it increases speed and efficiency, and leveraging agency/1099 partners for premium storytelling and overflow execution.

include, but are not limited to, the following:

• Plan and execute US marketing campaigns and seasonal brand activations in alignment with Nor Am GTM strategy and international brand direction.
• Manage activation calendars, timelines, and deliverables across consumer, retail, and partner channels.
• Track and report campaign performance metrics, consumer engagement, and ROI to inform future activation planning.
• Lead execution of US trade shows and sales meetings planning.

• Localize global assets for US retail and consumer channels, ensuring brand consistency and market relevance.
• Capture fast-turn photo/video content for US needs (product-in-environment, events, b-roll action, dealer moments) to reduce ad hoc outsourcing.
• Create and deliver day-to-day dealer-facing digital and print creative packages that support US execution (POP/SWAG, window/display assets, dealer enablement tools, key account requests, sales enablement creative, and select print ads as required).
• Deliver vendor-ready files when feasible; when timing/workload requires, provide final concepts/layouts and coordinate a 1099 resource for print-ready production.
• Serve as day-to-day lead for creative agency and 1099 partners, managing briefs, schedules, and feedback cycles to ensure deliverables are on-brand and on time.
• Own the digital asset management system, ensuring assets are organized, searchable, and distributed for internal and partner use.

• Lead US retail activation programs including SWAG, POP, merchandising kits, sales contests, and employee engagement initiatives.
• Manage CO-OP marketing programs and execution to ensure retailer storytelling aligns with brand standards and seasonal objectives.
• Execute annual activation plans for key Strategic Accounts, coordinating co-branded campaigns and seasonal marketing calendars.
• Oversee contracted athlete marketing plans and seasonal content deliverables, ensuring alignment with campaign themes and brand priorities.
• Develop athlete deliverable briefs and timelines; manage review/approvals in partnership with the North American Marketing & Communications Manager to ensure deliverables meet brand standards and usage requirements.
• Coordinate capture and distribution of athlete deliverables into the DAM for internal and partner usage.

• Collaborate with the National Competitions Manager to integrate athlete and grassroots activations into broader campaign programing.
• Partner with the Marketing & Communications Specialist to align content readiness, email, and digital deliverables.
• Work cross-functionally with Sales, Product, and International Brand teams to ensure cohesive US market execution, reporting, and storytelling continuity.

• Manage activation-related budgets and vendor invoices, ensuring efficient use of resources aligned with overall marketing priorities.
• Support budget tracking, data collection, and ROI analysis for domestic activation programs.

• 3+ years of direct marketing experience in the ski and/or outdoor industry, with experience executing strategies in areas such as advertising, creative, communications, partner/trade marketing, and retail marketing; experience working with international brand teams preferred.
• Proven track record of successfully planning and executing domestic campaigns, retail/trade programs, and key account activations with strong project management and follow-through.
• Clear and persuasive written and verbal communication skills; strong understanding of the alpine skiing community; professional demeanor and ability to contribute to strategic conversations about current issues within our industry.

• To perform this job successfully, an individual should have advanced knowledge of MS Office software, with a strong command of MS Excel. Advanced use of marketing…