Content Marketing Manager

Overview

What We Do

We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do. We’re the IT Department’s IT Department.

Who We Are

Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Why You Should Join Us

You’ll find supportive teammates and a rewarding career at Connection—plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees’ emotional wellbeing. To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources.

You’ll also enjoy a generous paid time off package that includes not only vacation and sick time, but also Wellness and Volunteer Time Off days.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Under direct supervision of the Copy Director, the Content Marketing Manager is responsible for content strategy, overseeing the company’s editorial calendar, and managing the development of content that drives creative and compelling campaigns, programs, and thought leadership for Connection. The Content Marketing Manager collaborates with colleagues across the company to define an integrated content marketing strategy that aligns with Connection's brand messaging and speaks to buyer problems and industry themes to drive the buyer’s journey.

• Leads a collaborative process of ongoing content strategy development, editorial calendar management, review processes, and other activities related to the content lifecycle (development through retirement).

• Understands and helps implement customer journey, and target content specific to the entire customer lifecycle, from top-of-funnel lead through renewal and up-sell.

• Optimizes messaging and marketing strategy based on campaign and promotion results.
• Ensures tracking mechanisms are in place for reporting purposes.

• Ensures content generated by members of the Sales, Marketing, Engineering, Product Management teams, and other subject matter experts consistently aligns to brand and voice standards.

• Supports demand generation programs with content designed to increase opportunities.

• Fosters strong engagement and healthy cooperative partnerships with internal stakeholders, including product line, digital marketing, sales, and business leaders to understand relevant technology trends and customer needs.

• Works with internal and external writers to manage the creation of Web and email content, blogs, podcasts, case studies, white papers, and other marketing collateral.

• Minimum of 8 years experience working in marketing which provided B2B marketing experience, preferably for hardware, software and/or services in a channel marketing model

• Knowledge of Microsoft Office products including proficiency in PowerPoint and Word with the ability to utilize Excel spreadsheets.

• Previous experience developing content strategy and managing an editorial calendar.

• Marketing strategy with the ability to understand strategic objectives for marketing and develop plans to facilitate the obtainment of identified objectives.

• Strong familiarity with Generative AI platforms, including Microsoft Copilot.

• Solid critical thinking and analytical skills.

• Experience driving initiatives from conception through to completion.

• Demonstr…