Lead Growth Marketer

SIG SAUER, Inc
. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.

Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER employs people across various U.S. locations, and global facilities across multiple regions. SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit: .

Position Summary: The Lead Growth Marketer owns growth initiatives for SIG CONNECT - our mobile training platform and one of SIG SAUER’s fastest-growing digital products. As the company continues its digital transformation, we are investing in software, subscriptions, mobile applications, connected products, and new customer experiences that extend beyond traditional product categories. This role is responsible for driving growth across acquisition, engagement, retention, and subscriptions, with opportunities to contribute across future digital products and initiatives as the business expands.

This position requires a hands-on growth marketer who thrives on building, testing, and executing. This is not a role where you simply manage agencies or wait for others to execute the work. This individual must be comfortable launching campaigns, creating and optimizing content, analyzing performance, and leveraging AI tools to accelerate execution, while also knowing when to partner with internal teams, agencies, and external resources to scale impact.

As the Lead Growth Marketer, you'll establish our growth foundation - measurement, attribution, marketing infrastructure, and repeatable acquisition programs. You'll take ownership of growth, move quickly, and create measurable business impact by combining hands-on execution with the ability to scale through the right resources and partnerships. This position offers significant visibility, ownership, and long-term career growth as SIG's digital business continues to evolve.

FLSA: Exempt

Job Duties and Responsibilities:

Growth Strategy and Execution:

• Develop and execute growth initiatives that increase acquisition, engagement, retention, and subscriptions.
• Identify opportunities across paid, organic, influencer, partnership, and lifecycle channels.
• Own the customer lifecycle, including acquisition, onboarding, in-app messaging, promotions, lifecycle marketing, push notifications, and win-back campaigns.
• Collaborate closely with Product, Engineering, Design, Sales, Customer Success, and Marketing teams to launch and optimize digital growth initiatives.

Paid Acquisition:

• Manage and optimize growth channel investments across Meta, Google, You Tube, Tik Tok, Reddit, and emerging platforms, including partnering with agency resources where appropriate.
• Improve CAC, conversion rates, and marketing efficiency through continuous testing and optimization.
• Own creative testing frameworks, landing page optimization, and conversion rate optimization (CRO) initiatives.

Content and Social Growth:

• Develop and execute a scalable social-first content strategy across owned and earned channels.
• Develop short-form video, creator content, and user-generated content strategies leveraging internal resources, external partners, and emerging tools where appropriate.
• Grow…