Associate Marketing and Campaigns Manager

Location: Stratham


Who We Are


At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities.

Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose

This position will be responsible for ensuring an excellent store experience while driving awareness to Lindt Chocolate Shops. The ideal candidate will be analytically driven, creative problem solver, resourceful, and collaborative. This individual will assist with all marketing initiatives requiring some graphic design, in-store decorative elements and other creative approaches to delivery the necessary store and mall assets to drive traffic and aquisition of customers.

Essential Job Functions/Key Accountabilities

Campaign Development

• Working under the Store Experience manager, responsible for delivering the seasonal campaign activation & execution on time and on budget, and developing & presenting final results, learnings, measurement and impact for the future.
• Develop and implement marketing plans, strategies and processes for brick and mortar stores to ensure that marketing programs are profitable and competitive, generate NTS and optimize promotions with respect to the bottom line (GP & COOP) in physical retail.
• Engage Brand team members to ensure consumer relevance, timeliness and effective execution for in store.
• Develop and lead deployment of marketing campaigns and assets for physical stores.
• Seek regular and timely feedback from the District Manager & Field team to fully understand needs, performance, and opportunities for improvement.
• Own the marketing budget for physical acquisition.
• Ensure all design materials are consistent with corporate branding guidelines and be the gatekeeper to ensure brand equity is met in Retail Stores.
• Creates and distributes D2C Activation Guides that outline the objectives, key messages, target customers, product features and benefits, and selling tips for each in-store activation
• Champion the activation of Lindt promotions on mall and shopping centre websites to ensure promotions/events are promoted and customers are always aware of current Lindt promotions
• Liaise with Global Retail to ensure optimal in store activations
• Support the new store opening process (when relevant) by ordering marketing materials and helping to plan and execute new store opening activities that drive traffic and awarenes
• Work closely with Brand Marketing to understand and build programs that create a holistic and consistent message to all our consumers

Visual Marketing Team Support

• Assist with store communication regarding new items, item updates, promotions or visual merchandising.
• Own product price list and price point signs coordination from design to shipment to the stores with close management with pricing analyst.
• Collaborates with the Inventory Manager and Promotional Analyst to ensure optimal product placement and presentation with the required collateral. Facilitate short-dated or excess inventory executions with team members.
• Conducts regular analysis of sales performance, inventory levels, and customer feedback to optimize planogram effectiveness.

Asset Management

• Responsible for all product sellability in store by owning SAP / OlymPOS process for product lists
• Troubleshoot item setup issues (i.e items not scanning), tickets and messages on the store communication platform Opterus and support with OlymPOS. Manage parameters within the POS system to ensure seamless selling.
• Support sku rationalization processes with Retail Analytics and Brand team to determine the best perfoming portfolio possible for brick and mortar
• Provides training and support to Retail Store Managers on planogram execution and compliance.
• Manages the…