Business Development Representative

The Business Development Representative (BDR) is responsible for generating new business opportunities within an assigned geographic region. This role combines proactive outbound prospecting with responsive engagement of marketing-qualified leads (MQLs) to build a robust pipeline for our sales organization. The BDR will identify and connect with healthcare decision-makers through targeted outreach, leveraging regional market insights to personalize engagement. Success in this role requires strong communication skills, a discovery-driven mindset, and the ability to balance high-volume outreach with strategic relationship-building.

The Business Development Representative reports to the Sales Development Manager within the Regional Sales organization. This position offers a clear path to advance into a Business Development Executive role after proven success.

• Prospect & Research: Identify and research prospects across diverse hospital specialties and buying personas. Build rapport through multi-channel outreach (cold calls, email social, and mail campaigns). Understand decision making processes, existing relationships, and organizational structure.
• Appointment Setting: Schedule meetings for Business Development Executives (BDEs) with qualified prospects.
• Collaboration: Work closely with marketing and sales teams to optimize messaging and execute multi-touch campaigns. Participate in client calls, presentations, and proposal processes.
• Lead
  
  Qualification:
  
  Engage marketing-qualified leads promptly to confirm interest, assess needs, and route qualified opportunities to the sales team.
• CRM Management: Maintain accurate records of outreach, conversations, and next steps in Salesforce or similar CRM.
• Performance Metrics: Meet or exceed KPIs for calls, emails, lead conversion rate, meetings booked, and pipeline contribution.

• 0–1