Lead Copywriter

• The Lead Copywriter works with an art director or designer to conceive, write, revise and execute advertising copy (content) for internal and external marketing channels - including video, print, social, digital and other emerging mediums.
• Demonstrates a passion for writing and creativity.
• Position is a team lead - provides guidance and/or training to less seasoned team members.
• This position may manage others.
• Works in close-knit creative partnership with a designer or art director an art supervisor and assigned creative teams to generate workable concepts and ideas.
• Understands and often oversees the implementation of internal review and routing systems; makes revisions to work, identifies problems or inconsistencies, independently solves problems.
• Writes clear, persuasive, original copy for the most complex projects - i.e. comes up with original catchphrases, slogans, messages and headlines.
• Writes and supervises the writing of all wording in any type of advertising materials, such as (but not limited to) video, radio, print (brochures, print ads, collateral), digital content (websites, microsites, banners, social).
• Leads brainstorms of ideas and concepts.
• Expertly adapts a concept to all mediums including: print, video, digital and other current and emerging mediums.
• Submits ideas (self and teams) and discusses progress with his/her direct supervisor.
• Amends, revises or redevelops campaigns in response to feedback from supervisor, upper management and/or clients.
• Works on and manages several campaigns at once, under pressure and on tight deadlines.
• Proofreads copy to check spelling and grammar.
• Oversees and manages projects through the production stage to completion.
• Keeps self and others up to date with popular culture and trends.
• Understands importance of making sure final output (art and copy) is aligned with Travelers brand guidelines and follows internal approval processes.
• Collaborates closely with assigned business units.
• Presents work to clients.
• Mentors and helps define the career path of other writers.
• Assigns work to appropriate teams.
• Perform other duties as assigned.

• Bachelor's Degree in Communications, English, Journalism or related field or equivalent experience.
• 5-7 years of related copywriting experience.
• Thorough Knowledge of company products, services, marketing strategies and company editorial standards/practices.
• Deep marketing knowledge and writing ability.
• An exceptional on-line portfolio showcasing an understanding of the craft of copywriting.
• Can be a mix of spec and actual work demonstrating innovative concepts and creative solutions; actual work should be majority of portfolio.
• Expert level copywriting skills.
• Expert level project management skills; ability to manage multiple complex projects simultaneously.
• Ability to work independently, as a team member, and as a team lead.
• Expert level concepting skills.
• Deep analytic and problem-solving skills.
• Demonstrates time-management and multi-tasking abilities.
• Ability to mentor, lead or manage others (informally or formally).
• Able to independently meet and manage deadlines, including internal check-ins.
• Ability to ensure team meets and manages deadlines.

Demonstrates expert-level copywriting and project management skills, with a strong ability to lead teams and mentor less experienced writers. Proficient in creating compelling content across various mediums while adhering to brand guidelines and managing multiple projects under tight deadlines.

• Expert Level Copywriting Skills
• Expert Level Project Management Skills
• Deep Marketing Knowledge
• Ability to Mentor and Lead Others
• Strong Analytic and Problem-Solving Skills

• Copywriting
• Project Management
• Content Creation
• Concept Development
• Proofreading
• Campaign Management
• Time Management
• Multi-Tasking
• Creative Solutions
• Marketing Strategies

• Team Leadership
• Collaboration
• Mentoring
• Communication
• Adaptability

• Bachelor's Degree in Communications
• Bachelor's Degree in English
• Bachelor's Degree in Journalism

• Advertising
• Brand Guidelines
• Internal Review Systems
• Emerging Mediums
• Popular Culture Trends