Web Optimization Specialist

Web Optimization Specialist

ASSA ABLOY’s Accessories Group (AG) and Access & Egress Hardware Group (AEHG) seek a data‑driven Web Optimization Specialist to support the ongoing performance, usability, and search visibility of multiple brand websites, including Corbin Russwin, McKinney, Rockwood, and SARGENT.

• Make consistent web updates across multiple brand websites to support new product development, product launches, and ongoing marketing initiatives.
• Manage and publish content and new site structures within enterprise-level CMS platforms.
• Manage and publish landing pages (static and interactive) that support lead conversion for digital marketing campaigns.
• Provide content optimization suggestions for brand teams to improve clarity, engagement, and conversion performance.
• Ensure all web content aligns with brand standards, messaging consistency, and UI/UX best practices.

• Support basic SEO/GEO responsibilities, including metadata updates, keyword alignment, and on‑page optimization in partnership with the Paid Strategy manager.
• Advocate for technical SEO/GEO best practices across site structure, indexing, and performance based on data‑driven insights, and audit brand websites regularly.
• Perform sophisticated SEO optimizations, such as schema implementation and structured data enhancements.
• Continue learning and adapting as SEO/GEO evolves, incorporating emerging tools, trends, and algorithm updates.

• Partner closely with internal development teams to deploy UI/UX improvements that enhance usability and accessibility.
• Translate marketing and user experience requirements into actionable website updates.
• Participate in testing and validation of new features, ensuring a consistent and high‑quality user experience across devices.
• Lead internal calls with marketing communication and product management teams to discuss UI/UX improvements and website optimization strategies.

• Collaborate with product marketing, digital marketing, and sales teams to align website updates with business priorities.
• Organize, prioritize, and execute requests from multiple stakeholders across brands.

• Hands‑on experience with enterprise CMS platforms such as Adobe Experience Manager (AEM) or Sitecore.
• Strong understanding of SEO/GEO best practices, including both on‑page and technical SEO.
• Experience with SEO tools such as SEMrush, Google Search Console, or similar platforms.
• Knowledge of schema markup and structured data implementation.
• Familiarity with Google Analytics (GA4) and website performance tracking.
• Working knowledge of UI/UX principles and website usability standards.
• Proficiency in Microsoft Office.
• Experience with interactive content platforms such as Foleon or Ceros is a plus.

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3–5+ years of experience in web content management, SEO, or digital experience optimization.
• Proven experience managing and optimizing websites within an enterprise CMS environment (AEM preferred).
• Demonstrated ability to manage multiple projects and priorities in a fast‑paced, cross‑functional environment.
• Strong analytical, organizational, and problem‑solving skills.
• Excellent communication and presentation skills, with the ability to lead discussions and influence stakeholders.

• Be part of a global leader in access solutions, shaping the future of secure, connected environments.
• Work with cutting‑edge digital platforms and an innovative, collaborative marketing team.
• Play a key role in enhancing digital experiences across industry‑leading brands.
• Contribute to meaningful advancements in safety, security, and sustainability.

We value diverse and inclusive teams and encourage different perspectives and experiences.