Marketing Leads Manager

Marketing Leads Manager | ASSA ABLOY# Marketing Leads Manager We are seeking a detail-oriented, data-driven Marketing Lead Manager to join our growing marketing operations team. This role is essential in driving pipeline quality by ensuring that incoming leads are properly qualified, routed, enriched, and ready for productive engagement by sales. You will be responsible for evaluating the performance and outcomes of marketing campaigns, performing regular audits of lead routing accuracy, and maintaining accurate and actionable reports across Sales Cloud and other marketing automation platforms to support lead generation strategies and help deliver excellent customer experience.

You will work closely with our marketing, sales, and digital automation teams to monitor integrated chatbots, analyze customer-question patterns, and recommend automation or content improvements that accelerate conversion. This is a highly collaborative role that blends customer interaction, systems expertise, and operational precision to support accelerated demand generation across our organization.

This position will sit on-site full-time in either Berlin or New Haven, CT reporting to the Director of Marketing Communications.
** What will you be doing
** The Access and Egress Hardware Group (AEHG) is a division of the ASSA ABLOY Group’s Commercial Hardware business segment. We focus on providing durable, secure, and elegant hardware and access control solutions to our channel partners, and a safer world for our end-users.
* Working with the Inside Sales and marketing team to evaluate marketing-sourced leads, ensuring they meet B2B manufacturing-focused ideal customer profile and segmentation criteria.
* Collaborating with marketing and sales to ensure that lead scoring, routing rules, and qualification thresholds remain aligned with evolving business priorities.
* Providing and executing a standard framework for conducting initial outreach (email, phone, or automated sequences) to unverified leads to validating interest, authority, business need, and timeline.
* Monitoring integrated chatbots to identify trends in customer questions, recurring pain points, and opportunities to automate responses or improve knowledge-based content.
* Documenting customer interactions and qualification insights in CRM systems, ensuring transparency and accessibility for downstream teams.
* Contributing to continuous improvement by recommending enhancements to automation workflows, chatbot scripts, scoring models, and data quality processes.
* Providing timely reporting on qualification outcomes, conversion trends, and opportunities for marketing or sales enablement.
* Work closely with cross-functional departments onsite, with offsite flexibility during temporary extenuating circumstances.
** What are we looking for
*** 3–5 years of lead qualification, demand development, inside sales, customer service, or sales development experience, ideally in a B2B manufacturing or industrial technology environment.
* 3-5 years of experience in the security, hardware, manufacturing, or access control industry strongly preferred.
* Sales Cloud or equivalent CRM (Hub Spot Customer Platform, Monday Sales CRM or similar) experienced required.
* Strong proficiency in Salesforce tools (lead management, account association, contact hierarchy), with experience using platforms such as Agentforce, Plauti, Marketing Cloud, and Data Cloud, or other large data/asset management systems (Oracle, Product Information Management systems, Adobe Enterprise Management, or other) preferred.
* Degree in Business, Marketing, Communications, or an equivalent field of study.
* Experience working cross-functionally with marketing, sales, and operations teams.
* Familiarity with conversational and customer service-focused automation tools, AI-driven chat interfaces, or customer-journey analytics.
* Ability to analyze patterns in customer questions and behaviors to inform sales and marketing strategy.
* Excellent written and verbal communication skills with a customer-centric, problem-solving mindset.
* Highly organized, proactive, and capable of managing multiple priorities in a fast-paced…